Will CarrFounder, CEO
After earning his bachelor’s degree in industrial and systems engineering from the University of Alabama – Huntsville, Will went on to play basketball professionally in Peru. He brings brave lessons and a crazy amount of energy as a full-time dad, competitive athlete and entrepreneur to his primary mission: providing the highest-quality, all-natural cannabidiol products to the Genesee community.
As the face of Genesee, Will focuses his efforts and energy on external B2B operations and relationship building. He also oversees all manufacturing operations to ensure Genesee’s quality standards remain intact, as well as sales and creating as much content as he can for the brand.
Lauren KerrCo-founder, Chief Marketing Officer
Lauren’s bachelor’s degree in business and psychology from the University of Northern Iowa, along with a master’s in health administration from the Medical University of South Carolina, lend great perspective to Genesee’s leading-edge cannabidiol nutrition platform. She combines health-industry training, robust operations experience for a medical startup, and an enduring passion for fitness and wellness.
In her role, Lauren designs, implements and manages Genesee’s marketing strategy, including social media and content creation. But like most small businesses, she wears a lot of hats. So Lauren also takes care of events and public relations, as well as internal administration and customer service.
Jeff ObertCo-founder, Director of Business Development
Leaning on a bachelor’s degree in sports management and an MBA in operations management, Jeff is well positioned to lead Genesee’s business partnerships. As a former basketball player, college athletic department team member, and high school coach for his younger brothers, Jeff’s passion for sports extends far beyond his own skills on the court. He’s an astute mentor, listener and relationship-builder.
Jeff handles Genesee’s sales and business development, including lead generation, inbound communication and retailer relationships. Playing many parts, he also has his hands in customer service down to the nitty gritty of invoicing, shipping and tracking product.