Nature, Nurtured.

At Genesee, we’re a family. Our tight-knit team starts each day in the heart of Colorado, looking up at our namesake Genesee Mountain. We’re an unconventional crew: two cousins, a best friend, two dogs and a toddler sharing one home and headquarters.

But we connected in Colorado for a reason. This health-conscious place inspires our every day, a natural proving ground for an emerging CBD nutrition company. Each day we strive to cultivate the ultimate work-life balance while bringing you nourishment to be your best self.

Our purpose and passion is 360: It includes the personal and professional. It all just works synergistically. That’s Genesee — a community of people here to live the life we love, dream big, bring our ideas to life and feel fulfillment from being connected to one another.

Will Carr
will_headshot_web
Will Carr
Founder, CEO

Will Carr

After earning his bachelor’s degree in industrial and systems engineering from the University of Alabama – Huntsville, Will went on to play basketball professionally in Peru. He brings brave lessons and a crazy amount of energy as a full-time dad, competitive athlete and entrepreneur to his primary mission: providing the highest-quality, all-natural cannabidiol products to the Genesee community.

As the face of Genesee, Will focuses his efforts and energy on external B2B operations and relationship building. He also oversees all manufacturing operations to ensure Genesee’s quality standards remain intact, as well as sales and creating as much content as he can for the brand.

lauren_headshot_web
Lauren Kerr
Co-founder, Chief Marketing Officer

Lauren Kerr

Lauren’s bachelor’s degree in business and psychology from the University of Northern Iowa, along with a master’s in health administration from the Medical University of South Carolina, lend great perspective to Genesee’s leading-edge cannabidiol nutrition platform. She combines health-industry training, robust operations experience for a medical startup, and an enduring passion for fitness and wellness.

In her role, Lauren designs, implements and manages Genesee’s marketing strategy, including social media and content creation. But like most small businesses, she wears a lot of hats. So Lauren also takes care of events and public relations, as well as internal administration and customer service.

jeff_headshot_web
Jeff Obert
Co-founder, Director of Business Development

Jeff Obert

Leaning on a bachelor’s degree in sports management and an MBA in operations management, Jeff is well positioned to lead Genesee’s business partnerships. As a former basketball player, college athletic department team member, and high school coach for his younger brothers, Jeff’s passion for sports extends far beyond his own skills on the court. He’s an astute mentor, listener and relationship-builder.

Jeff handles Genesee’s sales and business development, including lead generation, inbound communication and retailer relationships. Playing many parts, he also has his hands in customer service down to the nitty gritty of invoicing, shipping and tracking product.