Vision & Values

A better version of you.

Our company culture is about active, modern wellness. How we treat ourselves, our team, our followers and our brand is rooted in feeling better, moving toward balance and elevating lives — every day. Genesee is an original in the CBD consumables space. And as such, we feel both a duty and daily drive to bring only the highest quality hemp nutrition to market.

Championing the rich nutritional benefits of hemp and CBD-infused foods, we are dedicated to making a selective set of CBD supplements that nurture body, mind and soul. We envision a world filled with people capable of living healthy, active and happy lives.

Genesee exists to help our community realize that dream. We know that self-improvement looks different for everyone. But, ultimately, Genesee’s daily-use products are made to support an overarching commitment to better — every day — your way.

Selves, improved.

Genesee is committed to aligning with our organization’s values. These five define everything we do and drive our purpose to create products for a more balanced life.

Transparency: We subscribe to 100% transparency around our ingredients, extraction processes and, most importantly, communication with our customers. You deserve to know exactly what’s going into your body. So Genesee wants you to see how we source the highest quality ingredients on the market, infuse them into our products and market around that mission.

Compassion: Our main priority is to maintain compassion toward our customers and communities. We are equally vigilant about sourcing honest ingredients and being good stewards of the world around us. We understand that no life is the same; each come with unique struggles and pleasures. But no matter what excites or motivates you, Genesee is here to help you live your best life.

Living healthy: It’s a daily commitment to transformation. A healthy, happy lifestyle means finding activities you love, fueling your body with goodness and constantly seeking greater work-play balance. Hiking, skiing, yoga, strength training … whatever your active passions may be, we want to inspire you to be the best version of yourself — and enjoy doing it every day.

Sustainability: Genesee takes extra steps to ensure every product is derived from environmentally sustainable sources. Much of our packaging comes from post consumer waste (PCW), and what’s not can typically be recycled. But this is only the beginning. Watch as we roll out future improvements that keep our product at a premium status while doing our part to protect the planet.

Fun: Cuz’ everyone deserves some. At Genesee we love what we do. Our team is passionate about the CBD-infused nutrition we put into the marketplace, but also about elevating a healthy sense of play in the everyday. We have fun working hard to bring you products and content to help you live better than yesterday.