Vision & Values

Improve yourself with the benefits of CBD.

Genesee’s mission is to empower everyone to improve their lives daily. We want to provide our community with the products and knowledge needed to make better decisions about their health and wellness. We believe that you have the right to know what is inside your CBD products. With the help of world-class labs to test our products, we are confident that Genesee is made with industry-leading quality, honesty, and love.

Championing the rich nutritional benefits of hemp and CBD-infused foods, we are dedicated to making a selective set of CBD supplements that nurture body, mind and soul. We envision a world filled with people capable of living healthy, active and happy lives.


Genesee exists to help our community realize that dream. We know that self-improvement looks different for everyone. But, ultimately, Genesee’s daily-use products are made to support an overarching commitment to better — every day — your way.

We subscribe to 100% transparency around our ingredients, extraction processes and, most importantly, communication with our customers. You deserve to know exactly what’s going into your body. So Genesee wants you to see how we source the highest quality ingredients on the market, infuse them into our products and market around that mission.

Our main priority is to maintain compassion toward our customers and communities. We are equally vigilant about sourcing honest ingredients and being good stewards of the world around us. We understand that no life is the same; each come with unique struggles and pleasures. But no matter what excites or motivates you, Genesee is here to help you live your best life.

It’s a daily commitment to transformation. A healthy, happy lifestyle means finding activities you love, fueling your body with goodness and constantly seeking greater work-play balance. Hiking, skiing, yoga, strength training … whatever your active passions may be, we want to inspire you to be the best version of yourself — and enjoy doing it every day.

Genesee takes extra steps to ensure every product is derived from environmentally sustainable sources. Much of our packaging comes from post consumer waste (PCW), and what’s not can typically be recycled. But this is only the beginning. Watch as we roll out future improvements that keep our product at a premium status while doing our part to protect the planet.

Everyone deserves some fun! At Genesee CBD we love what we do. Our team is passionate about the CBD-infused edibles we put into the marketplace, but also about elevating a healthy sense of play in the everyday. We have fun working hard to bring you products and content to help you live better than yesterday.