Genesee Nutrition Inks Partnership with the Northwest Athletic Conference
[Vancouver, WA] – Genesee Nutrition and the Northwest Athletic Conference (NWAC) have reached an agreement that will enhance the organization’s upcoming winter and spring championships with healthy nutrition snacks for NWAC student-athletes.
A premier nutrition supplier based out Evergreen, Colorado, Genesee Nutrition will supply men’s and women’s basketball teams that advance to the NWAC Championships with its high-quality, great-tasting protein bars, each packed with 20 grams of protein. Genesee Nutrition protein bars are designed to support the health, recovery, and performance of NWAC student-athletes.
Genesee Nutrition will also be donating bars for select NWAC spring championships.
“NWAC is excited about this partnership with Genesee Nutrition,” said Executive Director Marco Azurdia. “We are pleased to be joining forces to provide student-athletes healthy, nutritional snacks. There is so much that goes into being a quality student-athlete, and healthy nutrition is one of those parts that is essential to success. Genesee Nutrition is a significant force in helping NWAC student-athletes understand the importance of being nutritionally sound.”
Additionally, NWAC member colleges can participate in Genesee Nutrition’s collegiate partner program where the company donates a robust allotment of bars for teams and athletes while also providing discounted pricing to replenish team inventories.
“Everyone at Genesee Nutrition is thrilled to be working with the NWAC,” said Will Carr, founder of Genesee Nutrition. “To be able to supply student-athletes competing for a conference title with our high-quality protein bars is a real honor for us. Our primary focus as a company is to help student-athletes reach their peak performance both on and off the field, which greatly aligns with the core values of the NWAC and its member colleges.”
Founded in 2021, Genesee Nutrition is dedicated to supporting collegiate athletes nationwide in their pursuit of peak performance. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary’s University, and more.
About Northwest Athletic Conference (NWAC)
The NWAC is the athletic governing body of 36 two-year colleges in Washington, Oregon, and British Columbia. There are 15 men’s and women’s sports and 10 championship events. Approximately 4,200 student-athletes compete in the NWAC representing a student population of over 400,000. Many NWAC student-athletes continue their academic and athletic careers at the NAIA-NCAA levels. The NWAC promotes the three ideals of Character, Competition, and Community. NWAC…..more than sports.
