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SubscribeGenesee · Behind-The-Bar Journal
Origin stories, rancher profiles, formulator interviews, and ingredient deep dives.
Will Carr writes about what he's building, why it matters, and what the next chapter of Genesee looks like.
I started Genesee because I couldn't find a protein bar I trusted. I'm building it because I believe the sports nutrition industry owes athletes better.
Behind the Bar · Mini-Documentaries
Watch the stories, not just read them.
Short films following ranchers, the co-packer team, and founder Will Carr.
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Start my subscription →Our supply chain starts at three family-operated bison ranches in Wyoming and Montana. Here's what we found when we drove out to visit them.
