Who And What Is Genesee Nutrition?
The Genesee culture is about active, modern wellness. How we treat ourselves, our team, our followers and our brand is rooted in feeling better, moving toward balance and elevating lives — every day. Genesee is an original in the CBD consumables space. And as such, we feel both a duty and daily drive to bring only the highest quality hemp nutrition to market. Championing the rich nutritional benefits of hemp and CBD-infused foods, we are dedicated to making a selective set of CBD supplements that nurture body, mind and soul. We envision a world filled with people capable of living healthy, active and happy lives. Genesee exists to help our community realize that dream. We know that self-improvement looks different for everyone. But, ultimately, Genesee’s daily-use products are made to support an overarching commitment to better, everyday, your way.
Proper protein ingestion is required to promote growth, repair damaged cells and tissue (protein synthesis), synthesize hormones, and for a variety of metabolic activities. There is significant evidence to indicate that individuals who are engaged in intense training or regular physical activity require more dietary protein than sedentary individuals. Research and literature indicates that ingesting protein and/or amino acids prior to, during, and/or following exercise can improve recovery time, immune function, and promote growth and maintenance of lean body mass. Consequently, protein and amino acid supplements can serve as a convenient way to ensure a timely and/or adequate intake for athletes. Animal derived proteins are complete proteins, meaning they contain all essential amino acids and here at Genesee, we wanted to bring you the best by coupling milk protein isolate, whey isolate, along with our broad spectrum hemp extract that has been water soluble formulated to maximize recovery and protein synthesis. Here at Genesee we took our protein rich bars to the next level, by combining animal protein with hemp derived cannabinoids and terpenes, unlike any sport recovery product on the planet!
So what are cannabinoids?
Cannabinoids exist in nature abundantly in the cannabis plant. There is said to be over 400 chemical compounds and over 80 phytocannabinoids that do not exist in any other plant outside of cannabis. Until recently, research around the health and wellness applications have begun slow, but are beginning to take shape. In more recent years, a specific cannabinoid, cannabidiol (CBD) has been recognized and researched for a plethora of benefits in preliminary studies such as anti-inflammation, pain management, anxiolytic effects, antidepressant and many others. This is due to the unique nature of the endocannabinoid system (ECS) and the fact that ECS receptors are said to play a role in almost every system within human physiology and have been proven by the identification of receptors CB1 and CB2 within the peripheral and central nervous system. Genesee is committed to our consumer and we exist to support your healthy lifestyle and bring you safe and effective consumables that are not only good for your health, but are designed by nature to help you recover and keep you doing what you do!
Sport Performance, Recovery and Protein.
Protein turnover is defined by the balance between breakdown, and building, or otherwise known as protein synthesis. Regarding muscle building (anabolism), provision of protein nutrition after exercise has been shown to augment the increase in fractional synthetic rate (FSR) of mixed skeletal muscle protein in the postabsorptive state and has been shown that regardless of the source, animal based proteins that are complete will always provide the most effective and complete combination of amino acids to maximize muscle building and maintenance, especially in athletes. Here at Genesee we bring you a 20g protein bar that also contains 5mg of CBD in two delicious flavors, cookies and cream, and peanut butter chocolate.
Animal – Proteins from animal sources (eggs, milk, meat, fish and poultry) provide the highest quality rating of food sources. This is primarily due to the ‘completeness’ of proteins from these sources, meaning they contain all the essential amino acids. Numerous studies have demonstrated positive benefits of animal proteins in various populations young and old. Plant – Vegetable proteins, when combined to provide for all of the essential amino acids, provide an excellent source for protein considering that they will likely result in a reduction in the intake of saturated fat and cholesterol. Popular sources include legumes, nuts and soy. However, when it comes to sport performance, all plant based proteins may inhibit full performance if the diet is not subsidized appropriately and is a challenge many athletes have faced in recent years.
Where does Genesee stand on this?
We have created a product that was intended not only to optimize performance and recovery, but to deliver a complete balanced portion of your diet in a simple “grab n go” bar. Our formulations are intended to maximize protein synthesis and serve as a perfect solution to the on the go cravings.
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