Where Genesee shows up.

We're early. The first sponsored events are getting booked — open-mat days, lift comps, JUCO basketball alumni meetups, athletic-trainer panels. This page is the scaffold; once dates and partners are confirmed, real events ship here.

TBDTBD

Genesee's event posture is the same as the brand's: real or nothing. We're not interested in plastering a logo on a banner at a generic CPG-sampling tent. The events Genesee shows up at are ones where a Will-Carr-style athlete would actually want a real protein bar — locker rooms, open mats, lift comps, JUCO and small-college reunion games, athletic-trainer conferences, ancestral-nutrition meetups.

Right now we're in the early conversations. The first booked event will replace this scaffold page; the second goes alongside it. If you run an event in the ancestral-fitness, JUCO athletics, jiu-jitsu, or strength-sport space and want to talk about a Genesee partnership, the contact is below.

Until then: this page exists so the site has the structural slot ready. Honest scaffold beats fake calendar entries.

What to expect on-site

Sample 3-packs distributed at the event — one of each flavor (Coffee Latte, White Chocolate Toffee, Snickerdoodle).
Welcome-coupon QR codes for $10 off a first 12-pack subscription.
Will Carr or a Genesee teammate on-site for the events that fit the founder narrative — JUCO athletics, jiu-jitsu, lifting comps.
No supplement-aisle theater: no chrome counter, no shaker bottles, no "clinically proven" claim cards. Real food on a real table.

Partner

Operator-approved partners

Want Genesee at your event?

Email hello@geneseenutrition.com with the event, date, audience size, and what you're hoping for. We respond within one business day.

Get in touch →