Our Story
A Family Business Built on Real Food
Genesee Nutrition is a family business built on a simple belief: real food should fuel real lives. Founded by Will and Lauren, we started with a shared passion for ancestral nutrition and a conviction that people deserve better than bars full of seed oils, artificial sweeteners, and synthetic fillers.
As a family, we went back to the ancestral wisdom of nutrient-dense animal fats and combined it with modern protein science to create something truly different — the world's first bison tallow protein bar.
Every bar we make reflects our family values: transparency, quality, and a deep respect for what goes into your body.



