Genesee Nutrition is a family business built on a simple belief: real food should fuel real lives. Founded by Will and Lauren, we started with a shared passion for ancestral nutrition and a conviction that people deserve better than bars full of seed oils, artificial sweeteners, and synthetic fillers.

As a family, we went back to the ancestral wisdom of nutrient-dense animal fats and combined it with modern protein science to create something truly different — the world's first bison tallow protein bar.

Every bar we make reflects our family values: transparency, quality, and a deep respect for what goes into your body.

Bison tallow is one of nature's most nutrient-dense fats. Rich in fat-soluble vitamins A, D, E, and K, it supports hormone balance, skin health, and energy metabolism.

Unlike inflammatory seed oils, bison tallow's saturated fat profile (including stearic acid) is stable, clean-burning, and deeply nourishing.

We are proud to be the first protein bar brand to harness its power.