Healthy
Morning fuel without the seed-oil shortcut.
Every bar is built on grass-finished bison tallow — the fat your ancestors actually ate. Nothing stripped out and re-dosed with canola.
Coffee Latte →Genesee Nutrition
Healthy.
Active.
Happy.
Clean fuel for athletes, parents, and anyone tired of reading an ingredient label out loud and stopping halfway through.
Three bars · three promises
A bar for every version of you
Active
21g of real protein that keeps up with your training.
Dense, clean fuel built for athletes who train in the morning and work all day. No sugar crash. No sitting in your gut like gravel.
White Chocolate Toffee →Happy
Because clean eating doesn't have to taste like work.
Cinnamon comfort with the same bison-tallow backbone. The kind of satisfied your body recognizes because it knows exactly what went into it.
Snickerdoodle →From the field
“First protein bar I've put back in my training stack since I played JUCO ball. Grass-finished tallow, 21g protein, ingredient label I can read out loud. My athletes used to ask me what to eat between workouts. Now I just hand them one.”
21g
Complete protein per bar
0
Seed oils. Ever.
100%
Grass-finished bison tallow
3
Real flavors shipping now
Three bars. No filler.
Pick your bar
12-count boxes. Subscribe and save 20%.
Ready?
Fuel the life you're building.
Subscribe and save 20% on every box. Cancel anytime. No catch.