
Founded by former D2 and NJCAA athletes, Genesee Nutrition understands the importance of having access to clean and proper nutrition. With 21g of protein, our bars will give your athletes what they need when they need it—a quick snack on the go to keep them training and performing at their best.


At Genesee, it’s our mission to provide delicious and nutritious snacks for people on the go. We love getting outdoors, exploring, traveling, adventuring, and we want to encourage everyone else to love it too! Our protein bars are perfectly designed for a healthy, active, and happy lifestyle!
Quality Products: Each bar is built around premium grass-fed bison tallow, a time-honored source of clean, stable energy. Combined with high-quality proteins, organic nuts, and just the right touch of natural sweetness, these bars give you slow-burning fuel without the sugar crash.
Customer Lifestyle Focus: Whether you’re hitting the trail, crushing a workout, or powering through a busy workday, Genesee Nutrition keeps you going. Our bison tallow provides essential fats and fat-soluble vitamins—supporting brain health, joint mobility, and long-lasting energy—so you can focus on living life to the fullest.
Why Bison Talow: Bison tallow is rich in conjugated linoleic acid (CLA), omega-3 fatty acids, and fat-soluble vitamins A, D, E, and K. These nutrients support hormone balance, sustained energy, and a robust immune system. Unlike seed oils or processed fats, bison tallow is naturally stable, making it the perfect fuel for active lifestyles.
"Game changer for my mornings — real fuel that actually keeps me going through training. The Coffee Latte tastes like a treat, not a protein bar."

Emily Thompson
Customer
"I fill my snack drawer with Genesee. Snickerdoodle gives me that cozy pick-me-up between meetings without the afternoon crash. Love that it's naturally sweetened with honey."

Alayna Hernadez
Customer
"Hiked 12 miles and still had energy to set up camp — White Chocolate Toffee hit the perfect sweet spot without feeling heavy. Clean ingredients, serious stamina."

Alex Stone
Customer
Have Questions About Our Products?
Yes — we offer free shipping on orders over $50 within the continental U.S.
Orders usually ship within 1–2 business days, and delivery typically takes 3–5 business days, depending on your location.
Yes, we have a hassle-free return and exchange policy. If you are not satisfied with your purchase, you can return or exchange it within 30 days of receipt.
Our bars are made with high-quality ingredients you can actually pronounce, balanced macros for real energy, and no artificial sweeteners or fillers. We are the first bars to use Bison Tallow as a healthy and sustainable fat source. Each flavor is crafted to taste great and fuel your day.
They work for both! Most people enjoy them as a convenient snack between meals or post-workout, but the balanced nutrition also makes them great as a light meal on busy days. It all depends on your lifestyle and diet choices.
Bison tallow is a nutrient-dense, natural fat that’s rich in fat-soluble vitamins like A, D, E, and K, which support hormone balance, skin health, and energy metabolism. Unlike processed oils, tallow is a stable, clean-burning fat that won’t oxidize easily, making it easier for your body to use for sustained energy. It’s also high in stearic acid, a fatty acid linked to improved metabolism and cellular function. We use it because it’s real food — not lab-made — and it gives our bars their rich texture and satisfying flavor while fueling your body the way nature intended.

Your trusted partner for quality protein products. Explore our products today.
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