Athletic departments
A practical protein option for training rooms, team travel, locker rooms, and coach-reviewed snack tables.
College Partnerships
Real-food team fuel for programs that read the label.
Founded by Will Carr, a former NJCAA athlete, Genesee gives athletic departments and campus buyers a simple bar with 21g protein, bison tallow, no seed oils, and clear allergen disclosure.
21g protein
Per bar across the current lineup.
No seed oils
No canola, sunflower, safflower, soybean, or rice bran oil.
Gluten-free
Built for clear snack tables and campus retail shelves.
Allergen clarity
Current bars contain milk and peanuts.
Program fit
Built for college buyers, not just one athlete persona.
Genesee can support athletic departments, campus retail, and golf programs while keeping product claims plain, sourced, and easy for a buyer to review.
Campus retail
Current flavors, clean label positioning, and simple case conversations for campus stores and athletic facilities.
Golf and club teams
A compact turn-snack and post-round option for golf programs, pro shops, and clubhouse buyers.
Buyer path
Three steps before any public claim.
Free shipping over $70 for direct customer orders; orders under $70 use a flat $6.99 rate. Team and wholesale orders are quoted separately when needed.
01
Review the product
Start with a review kit or sample case so coaches and buyers can inspect flavors, labels, and allergen fit.
02
Match the use case
Decide whether the program needs team travel, campus retail, golf/pro-shop, or recurring wholesale support.
03
Keep claims approved
School, coach, team, league, and logo references stay off public materials until rights and wording are confirmed.
Questions
The guardrails stay visible.
The college program page is built for buyer confidence and Meta landing-page review: current macros, current allergens, and no borrowed endorsement language.
Is Genesee built for college athletes?+
Yes. Genesee was founded by a former NJCAA athlete and is built as a practical protein bar for active students, teams, coaches, and campus buyers.
Can a school or team use Genesee in public materials?+
Only after the rights, logo use, and exact wording are approved. Genesee does not imply a school, coach, team, or league endorsement from this page alone.
What allergens should athletic departments know about?+
The current Genesee bars contain milk and peanuts. They are not nut-free or dairy-free, and the current flavor lineup is Coffee Latte, White Chocolate Toffee, and Snickerdoodle.
How do college buyers start?+
Start with a product review kit or wholesale conversation. The team can then decide whether the right fit is team travel, campus retail, golf/pro-shop, or a recurring program order.
What is the direct-to-customer shipping offer?+
Free shipping over $70. Orders under $70 use a flat $6.99 shipping rate.