Power Your Game Day the Genesee Way. For the Healthy, Active & Happy...
Founded by former D2 and NJCAA athletes, Genesee Nutrition understands the importance of having access to clean and proper nutrition. With 21g of protein, our bars will give your athletes what they need when they need it — a quick snack on the go to keep them training and performing at their best.
Why Partner with Genesee Nutrition
At Genesee, it's our mission to provide delicious and nutritious snacks for people on the go. We love getting outdoors, exploring, traveling, adventuring, and we want to encourage everyone else to love it too! Our protein bars are perfectly designed for a healthy, active, and happy lifestyle!
Quality Products: Each bar is built around premium grass-fed bison tallow, a time-honored source of clean, stable energy. Combined with high-quality proteins, organic nuts, and just the right touch of natural sweetness, these bars give you slow-burning fuel without the sugar crash.
Customer Lifestyle Focus: Whether you're hitting the trail, crushing a workout, or powering through a busy workday, Genesee Nutrition keeps you going. Our bison tallow provides essential fats and fat-soluble vitamins — supporting brain health, joint mobility, and long-lasting energy — so you can focus on living life to the fullest.
Why Bison Tallow: Bison tallow is rich in conjugated linoleic acid (CLA), omega-3 fatty acids, and fat-soluble vitamins A, D, E, and K. These nutrients support hormone balance, sustained energy, and a robust immune system. Unlike seed oils or processed fats, bison tallow is naturally stable, making it the perfect fuel for active lifestyles.
The Genesee Difference
Available Flavors
Fuel Your Athletes
Coffee Latte
21G Protein · No Seed Oils · Gluten Free
- Perfect for early mornings, long drives, or pre-gym rituals
- coffee-infused flavor that fuels focus and enduranceA smooth
- No seed oils, no crash, no compromise
- bison tallow21g clean protein powered by
“The best protein bar! Rich, smooth, and perfectly balanced — a protein bar that tastes like your favorite morning brew.”
— Emily T.
White Chocolate Toffee
21G Protein · No Seed Oils · Gluten Free
- Ideal for hiking, travel, or that 3PM boost
- sweet + salty to keep cravings in checkA perfect combo of
- no seed oils or glutenNaturally satisfying —
- high-quality protein from real bison tallow21g
“Absolutely delicious! The perfect sweet spot without feeling heavy. Clean ingredients, serious stamina.”
— Alex S.
Snickerdoodle
21G Protein · No Seed Oils · Gluten Free
- Great for afternoon slumps or post-workout recovery
- cinnamon flavor that takes you back to childhoodWholesome
- Gluten-free and made without seed oils
- muscle-building protein from natural ingredients21g
“Best tasting bar! Soft cinnamon warmth — the clean-fuel version of your favorite cookie.”
— Alayna H.
Start a Partnership
Fill out the form below and our team will reach out to discuss how Genesee Nutrition can fuel your athletes.