Operator Founder Tier · Limited Slots
One operator placement seeds 50–500 customers.
Genesee bison protein bars hit retail through the operators who build real relationships — CrossFit boxes, performance clinics, biohacker studios. Lock in founder wholesale now and own your gym's counter before launch.
Apply for Founder Wholesale$4,999 · 100-bar starter case · 6-month wholesale lock · Co-branded display
What's included
100
bars
Founder starter case. Curated mix for your gym type. Ships at launch.
6mo
locked
Founder wholesale pricing held for 6 months from your reservation date.
1
display
Co-branded counter display. Your logo. Our bars. Point-of-sale ready.
10%
rev share
QR code drives downstream D2C sales. You earn 10% on every order your members place.
Operator ROI calculator
200
20%
Bars / month
40
Gross margin / mo
$600
Gross margin / yr
$7.2k
Break-even
9 mo
Year-1 net
$2.2k
Foot traffic lift
+8%
Member retention bump
+12%
Assumptions: $15 gross margin per bar at founder wholesale. Foot-traffic and retention figures are operator-reported averages from gym-retail pilots — not guaranteed.
Need to show this to your GM or owner before signing?
Get the wholesale catalog PDF → invite your teamBar-mix preview by gym type
Your starter case is curated for your member profile. Our team verifies your application and may refine the mix before shipment.
CrossFit Box
60 Original · 40 Smoked Salt
F45 Studio
50 Original · 50 Dark Chocolate
Barry's / Bootcamp
40 Smoked Salt · 60 Dark Chocolate
Performance Gym
70 Original · 30 Smoked Salt
Biohacker Clinic
40 Original · 30 Smoked Salt · 30 Dark Chocolate
Health Club
50 Original · 50 Dark Chocolate
Specialty Retail
34 Original · 33 Smoked Salt · 33 Dark Chocolate
Other
50 Original · 50 Smoked Salt
How it works
- 01
Apply
Submit your business info and a verification URL (Instagram, website). Takes 2 minutes.
- 02
Verified within 48 hours
We review your application, confirm fit, and curate your bar-mix. You receive a magic-link to your operator portal.
- 03
Reserve with $4,999
Pay via card or NET-30 invoice. Your wholesale lock starts from reservation date.
- 04
Founder case ships at launch
100 bars + co-branded display ship when Genesee launches. You appear on /where-to-find for local customers.
Ready to carry Genesee?
Founder slots are capped. Apply now to secure your spot and bar-mix before launch.
Apply for Founder WholesaleWant to gift bars to your team or clients? See corporate gifts →