Operator Founder Tier · Limited Slots
One operator placement seeds 50–500 customers.
Genesee bison protein bars hit retail through the operators who build real relationships — CrossFit boxes, performance clinics, biohacker studios. Lock in founder wholesale now and own your gym's counter before launch.
Apply for Founder Wholesale$4,999 · 100-bar starter case · 6-month wholesale lock · Co-branded display
What's included
100
bars
Founder starter case. Curated mix for your gym type. Ships at launch.
6mo
locked
Founder wholesale pricing held for 6 months from your reservation date.
1
display
Co-branded counter display. Your logo. Our bars. Point-of-sale ready.
10%
rev share
QR code drives downstream D2C sales. You earn 10% on every order your members place.
Operator ROI calculator
200
20%
Bars / month
40
Gross margin / mo
$600
Gross margin / yr
$7.2k
Break-even
9 mo
Year-1 net
$2.2k
Foot traffic lift
+8%
Member retention bump
+12%
Assumptions: $15 gross margin per bar at founder wholesale. Foot-traffic and retention figures are operator-reported averages from gym-retail pilots — not guaranteed.
Need to show this to your GM or owner before signing?
Get the wholesale catalog PDF → invite your teamBar-mix preview by gym type
Your starter case is curated for your member profile. Our team verifies your application and may refine the mix before shipment.
CrossFit Box
60 Coffee Latte · 40 Snickerdoodle
F45 Studio
50 Coffee Latte · 50 White Chocolate Toffee
Barry's / Bootcamp
40 Snickerdoodle · 60 White Chocolate Toffee
Performance Gym
70 Coffee Latte · 30 Snickerdoodle
Biohacker Clinic
40 Coffee Latte · 30 Snickerdoodle · 30 White Chocolate Toffee
Health Club
50 Coffee Latte · 50 White Chocolate Toffee
Specialty Retail
34 Coffee Latte · 33 Snickerdoodle · 33 White Chocolate Toffee
Other
50 Coffee Latte · 50 Snickerdoodle
How it works
- 01
Apply
Submit your business info and a verification URL (Instagram, website). Takes 2 minutes.
- 02
Verified within 48 hours
We review your application, confirm fit, and curate your bar-mix. You receive a magic-link to your operator portal.
- 03
Reserve with $4,999
Pay via card or NET-30 invoice. Your wholesale lock starts from reservation date.
- 04
Founder case ships at launch
100 bars + co-branded display ship when Genesee launches. You appear on /where-to-find for local customers.
Ready to carry Genesee?
Founder slots are capped. Apply now to secure your spot and bar-mix before launch.
Apply for Founder WholesaleWant to gift bars to your team or clients? See corporate gifts →