Subscriber Exclusive
The Bison Brief
A weekly dispatch for Genesee subscribers — training science, recovery research, high-protein recipes, ranch updates from Will, and upcoming events. No fluff. No ads. Built for serious athletes.
How it works
Active subscribers automatically receive the weekly Bison Brief — no additional signup needed. Platinum loyalty members (5,000+ lifetime points) receive early access 24 hours before standard dispatch. Manage your content preferences at /subscribe/manage/bison-brief-prefs.
What's inside every issue
Training Tips
Conditioning blocks, strength protocols, and programming advice from Will Carr. Designed to pair with your bison protein intake.
Recovery Science
Peer-reviewed research on protein synthesis, inflammation management, sleep quality, and what the evidence actually says — no broscience.
Recipe Spotlight
High-protein recipes built around our 3 bars — Bison Original, Smoked Salt, and Dark Chocolate. Tested in the field, not a test kitchen.
Founder Updates
Direct notes from Will: ranch updates, formulation decisions, what's coming, and the real story behind the brand.
Partner Spotlights
Curated products and services from partners we actually use — performance gear, recovery tools, nutrition supplements.
Event Calendar
Upcoming subscriber-only Quarterly Workouts + Q&As with Will Carr. Platinum members get access to private breakout slots.
Not a subscriber yet? Join Genesee to receive the Bison Brief every week alongside your subscription.