Founder Pricing on Electrolytes — What It Actually Covers

Why Electrolytes Are Getting Expensive

The premium electrolyte market has grown significantly in the last five years. Brands like LMNT and Liquid IV command $1.50 to $3.00 per packet. The ingredient cost for a quality electrolyte packet is low — sodium, potassium, magnesium, a minimal sweetener — but brand premiums and retail markup inflate the price.

What a Quality Electrolyte Formula Needs

Sodium is the most important electrolyte for hydration. Most sports drinks are under-dosed on sodium. Athletes and people following low-carb or ketogenic diets often need 1,000 to 2,000 mg of sodium per day from supplemental sources. Potassium should be in the 200 to 400 mg range. Magnesium glycinate at 60 to 100 mg rounds out the functional core.

The Keto and Fasting Use Case

People following ketogenic diets or time-restricted eating lose electrolytes faster than those eating mixed macros. Insulin suppression reduces sodium retention in the kidneys, which creates a cascade that also pulls potassium and magnesium. This is the real cause of the so-called keto flu.

Founder Pricing at Genesee

The Genesee Founders 250 program is structured around a $299 annual membership that locks your price on the current product set while the stack expands. Current offerings are bison tallow protein bars. The recovery and electrolyte category is on the explicit product roadmap — founder members get first access before public release.

What Makes This Different

Most supplement subscriptions maximize recurring revenue by making cancellation difficult. The Genesee founder model works the other way: transparency is the product. Will Carr publishes the sourcing rationale and cost structure. Early members see the build process in real time.