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There is no FDA-regulated standard for keto. Any brand can print the word on packaging without meeting a defined threshold. The only reliable evaluation method is reading the nutrition facts panel and ingredient list directly.
First: total carbohydrates under 10 g, or calculate net after verifying sweetener types. Second: no maltitol — it metabolizes at roughly 75% of the glycemic impact of sugar. Third: no soluble tapioca fiber — a processed carbohydrate with disputed fiber classification. Fourth: fat source should not include seed oils such as soybean, canola, or sunflower. Fifth: protein source identifiable as a whole food or clean isolate.
Ketogenic diets are typically adopted for metabolic or inflammatory reasons. Seed oils are high in polyunsaturated omega-6 fats, which oxidize easily and increase the dietary omega-6 to omega-3 ratio. Using seed oils as the fat vehicle in a keto bar undermines the reason most people are eating keto in the first place.
Genesee bars use bison tallow and real honey. The honey dose produces some carbohydrate content that strict keto users will need to account for. However, the fat source is tallow not seed oils, the protein is whole-food bison, and there are no maltitol tricks in the net carb number. For strict keto users, it depends on your daily carbohydrate budget.
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Bison tallow bars, no seed oils, real honey. Founder pricing holds as long as your subscription stays active.