Free US shipping over $65·Save up to 20% with subscription
SubscribeGenesee Founders 250
Free Download
Enter your email and get the protocol PDF.
Raw honey is approximately 80% fructose and glucose by weight, but the remaining composition — enzymes, phenolic compounds, trace minerals, and flavonoids — is not found in refined sugar or high-fructose corn syrup. The antibacterial enzyme glucose oxidase gives honey antimicrobial properties. The polyphenol content varies by floral source and has documented antioxidant effects at dietary concentrations.
Honey has a glycemic index of approximately 50 to 55, compared to table sugar at 65 and high-fructose corn syrup at 58 to 73. The lower GI of honey comes partly from its higher fructose fraction and partly from constituent compounds that slow glucose absorption. For athletes, the glycemic index of the post-workout window is less relevant — the insulin response is functional and appropriate after training.
Many bars listing honey in their marketing use honey flavoring rather than actual honey. Real honey appears on the ingredient list as honey and typically ranks near the beginning relative to its contribution to total weight. Honey flavoring appears as natural flavors or honey flavor.
Will Carr built the sweetener decision around ingredient transparency. Real honey has a recognizable name, a defensible nutritional rationale, and no need for fine-print disclosure about sugar alcohols or non-caloric sweetener interactions. The Founders 250 program at $299 per year gives founding members a locked price and first access to new formulations.
Not ready to reserve?
Sourcing notes, early flavor decisions, and the proof gaps Will is closing. Captures do not take one of the 250 seats.
Ready to reserve?
Bison tallow bars, no seed oils, real honey. Founder pricing holds as long as your subscription stays active.