“Real fuel that actually keeps me going through training. The Coffee Latte tastes like a treat, not a protein bar. I have one every morning before my CrossFit session.”
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Emily Thompson
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21g of grass-fed protein powered by bison tallow — the ancestral fat that built a continent. Subscribe and save 20%. Cancel anytime.
The Science
For 2,000 years, bison were the engine of North American nutrition — and their tallow, leaner than beef and naturally rich in fat-soluble vitamins A, D, E, and K, is the fat our ancestors actually ate.
Bison are raised on open range, not finished in feedlots. Their tallow carries a different fatty-acid signature — the sustained, clean-burning energy your mitochondria were built to run on, without seed oils or lab-made sweeteners.
No seed oils. No artificial sweeteners. No apologies.
“Real fuel that actually keeps me going through training. The Coffee Latte tastes like a treat, not a protein bar. I have one every morning before my CrossFit session.”
Emily Thompson
“The coffee flavor is perfectly balanced, not too sweet, not too bitter. And knowing it has bison tallow instead of seed oils makes me feel great about eating it daily.”
Jake Martinez
Start with your favorite flavor, then scale into repeat orders and bundle-friendly reorders.
Will Carr built Genesee after years of athlete-life convenience food and protein bars that felt more like candy than fuel.
Between travel, training, and packed days, he wanted something that matched the way he actually wanted to eat: real protein, stable fats, and no seed-oil compromises.
Genesee is the bar he wishes had been on the bus in those college years.
Will Carr, Founder, Genesee Nutrition
Straight answers to the questions people actually ask.