Road Cycling
UpcomingFront Range Gravel Grinder
Your Race Discount Code
RACE-FRGRAVEL-2026
15% off any order — valid on all 3 Genesee flavors
Packet Pickup: Genesee Box
Registered participants receive a Bison Original 12-Bar Box at packet pickup. No coupon required — pick it up at the Genesee booth. Genesee is committing 150 boxes to this event.
Event details
Event type
Road Cycling
Date
Monday, October 5, 2026
Location
Fort Collins, CO
Participants
~800
Discount code
RACE-FRGRAVEL-2026
Discount amount
15% off
Packet pickup box
Bison Original 12-Bar Box
Boxes committed
150
Got 500 loyalty points? Redeem for a free box at packet pickup
Loyalty Gold+ members can redeem 500 points for a complimentary Genesee Bison Original 12-pack — pick it up at our booth at this event. Redeem in the Loyalty Marketplace →
Why Genesee sponsors races
Race day nutrition is where most bars fail. They sit in a drop bag at mile 20 and taste like chalky cardboard after 10 miles of heat. Genesee bars are dense, clean, and built from grass-finished bison tallow — the same fat chemistry that kept plains athletes going before seed oils existed.
We show up at packet pickup because we believe the best time to try a bar is before the start gun, not after you've already bonked.