Race Sponsorships
Find Genesee at Your Next Race
We sponsor trail runs, CrossFit competitions, gravel rides, and triathlons across the country. Show up to packet pickup and grab your Genesee bison protein bar box on us — then use your race code for 15% off future orders.
3
Upcoming sponsored races
15%
Race participant discount
1 box
Free at packet pickup per registered participant
Upcoming races
Each race includes a Genesee bison bar box at packet pickup plus an exclusive discount code for participants.
CrossFit Competition
Bend CrossFit Throwdown
Trail Run
Boulder Trail Marathon
Road Cycling
Front Range Gravel Grinder
How race sponsorship works
We commit boxes
Genesee ships bison protein bar boxes to the race organizer before packet pickup day — no action required from you.
Pick up your box
Registered participants grab a Genesee Bison Original 12-Bar Box at packet pickup. It is included with your race registration, no coupon needed.
Use your race code
Each sponsored race has a unique discount code visible on the race detail page. Apply it at checkout for 15% off any order.
Fuel the race
21g of complete bison protein per bar. Dense, clean, short ingredient list. Carry two bars and your pre-race and post-race nutrition is handled.
Racing this season
Several Genesee-sponsored athletes compete in these events. Their race experience, training insights, and post-race reviews are part of our athlete program. Meet the Genesee athlete roster
Got a race code?
Apply your race discount code at checkout on any Genesee product page. Codes are valid on all three flavors: Bison Original, Smoked Salt, and Dark Chocolate.
Shop and apply code at checkoutFirst time trying Genesee? Request a free sample instead