Race Sponsorships
Find Genesee at Your Next Race
We’re bringing Genesee to race day — trail runs, CrossFit competitions, gravel rides, and triathlons. When we sponsor your race, you’ll grab a Genesee protein bar box at packet pickup and use your race code for 15% off future orders.
0
Upcoming sponsored races
15%
Race participant discount
1 box
Free at packet pickup per registered participant
Upcoming races
Each race includes a Genesee bison bar box at packet pickup plus an exclusive discount code for participants.
No upcoming sponsored races at the moment. Check back soon — we add new events monthly.
How race sponsorship works
We commit boxes
Genesee ships protein bar boxes to the race organizer before packet pickup day — no action required from you.
Pick up your box
Registered participants grab a Genesee 12-bar box at packet pickup. It is included with your race registration, no coupon needed.
Use your race code
Each sponsored race has a unique discount code visible on the race detail page. Apply it at checkout for 15% off any order.
Fuel the race
21g protein per bar from whey protein isolate, collagen, and peanut butter. Dense, clean, short ingredient list. Carry two bars and your pre-race and post-race nutrition is handled.
Racing this season
Several Genesee-sponsored athletes compete in these events. Their race experience, training insights, and post-race reviews are part of our athlete program. Meet the Genesee athlete roster
Trail Pass
Genesee subscribers unlock outdoor adventure partner perks via Trail Pass — discounts that compound your race-day prep. See all Trail Pass perks
Founders racing this season
Many of our original Founders 250 show up at Genesee-sponsored events every year. See who's on the Wall of Founders. Meet the Founders →
Got a race code?
Apply your race discount code at checkout on any Genesee product page. Codes are valid on all three flavors: Coffee Latte, White Chocolate Toffee, and Snickerdoodle.
Shop and apply code at checkoutFirst time trying Genesee? Request a trade review kit instead