#GeneseeFueled

Genesee-Fueled Athlete Program

We sponsor competitive runners, cyclists, triathletes, CrossFit athletes, and hybrid competitors. You fuel with Genesee bison protein bars, post bar-fueled training content with #GeneseeFueled, and we ship gear monthly — no checkout, no strings.

Apply for sponsorship

Already an ambassador? Access your dashboard

4 tiers

Bronze to Platinum gear bundles

96 bars

Monthly at Platinum tier

#GeneseeFueled

Pre-launch UGC engine

Sports we sponsor

Marathon runningUltra runningTriathlonRoad cyclingMountain bikingCrossFitHyroxObstacle racingSwimmingRowingOlympic liftingStrongman

Sponsorship tiers

Bronze

Amateur athletes

✓12 bars / mo bison protein bars
✓Bumper sticker
✓2 posts / mo of #GeneseeFueled content required
✓Auto-enrolled at Platinum loyalty tier
✓Unique ATH- coupon code (15% off for your audience)

$0 to you — fully sponsored

Silver

Semi-pro + active competitors

✓24 bars / mo bison protein bars
✓Tank top + sticker pack
✓4 posts / mo of #GeneseeFueled content required
✓Auto-enrolled at Platinum loyalty tier
✓Unique ATH- coupon code (15% off for your audience)

$0 to you — fully sponsored

Gold

Professional athletes

✓48 bars / mo bison protein bars
✓Race kit (jersey + bib) + tank + stickers
✓6 posts / mo of #GeneseeFueled content required
✓Auto-enrolled at Platinum loyalty tier
✓Unique ATH- coupon code (15% off for your audience)

$0 to you — fully sponsored

Platinum

Elite / pro athletes

✓96 bars / mo bison protein bars
✓Race kit + custom nutrition consult + monthly founder call
✓8 posts / mo of #GeneseeFueled content required
✓Auto-enrolled at Platinum loyalty tier
✓Unique ATH- coupon code (15% off for your audience)

$0 to you — fully sponsored

How it works

Apply in under 5 minutes

Tell us your sport, tier, race results, and social handles. No agent needed.

We review and place you in a tier

Decisions within 3-5 business days. Bronze through Platinum based on competition level and audience.

Gear ships on your schedule

Monthly bar supply and gear bundle ship directly to your door. No checkout, no card required.

Post with #GeneseeFueled

Bar-fueled training, race photos, podium shots. Content is your side of the deal - we provide the fuel.

Athlete tier sits above our general ambassador program

Sponsored athletes are auto-enrolled as ambassadors with their own ATH- coupon code (15% off for followers, attributed back to your deal) and auto-placed at Platinum loyalty tier from day one. Learn about the Ambassador program

Ready to fuel with Genesee?

Applications are reviewed personally. We approve athletes whose training and content align with the Genesee brand — not follower count.

Apply for sponsorship

Prefer the sample program? Request a free sample instead