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Subscribe#GeneseeFueled
We sponsor competitive runners, cyclists, triathletes, CrossFit athletes, and hybrid competitors. You fuel with Genesee bison protein bars, post bar-fueled training content with #GeneseeFueled, and we ship gear monthly — no checkout, no strings.
Apply for sponsorshipAlready an ambassador? Access your dashboard
4 tiers
Bronze to Platinum gear bundles
96 bars
Monthly at Platinum tier
#GeneseeFueled
Pre-launch UGC engine
Applications open — be our first sponsored athlete
We're reviewing applications now. No sponsored athletes have been announced yet. Apply below and be part of the founding roster.
Apply for sponsorship$0 to you — fully sponsored
$0 to you — fully sponsored
$0 to you — fully sponsored
$0 to you — fully sponsored
Apply in under 5 minutes
Tell us your sport, tier, race results, and social handles. No agent needed.
We review and place you in a tier
Decisions within 3-5 business days. Bronze through Platinum based on competition level and audience.
Gear ships on your schedule
Monthly bar supply and gear bundle ship directly to your door. No checkout, no card required.
Post with #GeneseeFueled
Bar-fueled training, race photos, podium shots. Content is your side of the deal - we provide the fuel.
Racing this season?
Genesee sponsors select trail runs, CrossFit throwdowns, and gravel races. Check if your race has a Genesee discount code — packet boxes ship direct to the race director.
See sponsored races →Athletes choose Genesee for what's in it
Named rancher partners, verified carbon footprint per box, and the full supply chain behind every bar. No “responsibly sourced” vagueness.
See sourcing transparency →Athlete tier sits above our general ambassador program
Sponsored athletes are auto-enrolled as ambassadors with their own ATH- coupon code (15% off for followers, attributed back to your deal) and auto-placed at Platinum loyalty tier from day one. Learn about the Ambassador program
Trail Pass — Athlete Perks
Genesee subscribers unlock outdoor adventure partner perks via the Trail Pass program. Subscribe to unlock discounts that match your training lifestyle. Explore Trail Pass partner perks
Many of our athletes are also founders
Some of our sponsored athletes were Founders 250 members before they applied. See who's on the Wall of Founders. See the Founders Wall →
Applications are reviewed personally. We approve athletes whose training and content align with the Genesee brand — not follower count.
Apply for sponsorshipPrefer a product review first? Request a trade review kit instead
