Genesee Loyalty
Earn points on every bar moment
From your first reservation to every recurring shipment, recipe adventure, and referral — Genesee Rewards turns your loyalty into real perks.
Tier ladder
- Access to rewards catalog
- Birthday bonus points
- Early event invites
- Everything in Bronze
- Exclusive flavor early access
- Free shipping unlocked at 300 pts
- Everything in Silver
- Founder Concierge Call with Will
- Priority shipping
- Everything in Gold
- Permanent free shipping (auto-applied)
- Founder Line first-pick access
How to earn points
Platinum Exclusive
Platinum members get exclusive bundles.
First-pick access to limited-edition seasonal packs — including the Founder Line First-Pick (10 units only).
Subscriber + Platinum Exclusive — Quarterly Virtual Workout + Q&A with Will Carr
Active subscribers attend quarterly live workouts and Q&A sessions with Will. Platinum members (5,000+ lifetime pts) get first access to private 1:1 breakout slots. See upcoming sessions →
Charity Month — Earn 50 points every time you pause
When you pause your subscription, Genesee donates ~$8 to a food-security charity in your name. You earn 50 loyalty points per pause-month — and Platinum donors get a certificate email with the charity EIN for tax records. Learn about Charity Month →
Spend your points in the Loyalty Marketplace
Got points? Redeem them for free race-day boxes, the Genesee athlete race kit, a year of Bison Brief, a private Zoom with Will, discount codes, and more. Browse the Marketplace →
Earn 50 bonus pts via an athlete referral
Use an athlete's referral code at checkout to earn 50 bonus loyalty points on top of your standard subscription earning. Each Genesee athlete has their own code. Meet our athletes →
Ready to start earning?
Join Genesee Rewards and start banking points from day one.
Join Rewards