Rewards Marketplace
From free bars at packet pickup to a private Zoom with Will — your loyalty points unlock real experiences. Gold tier and above can redeem most rewards. Platinum unlocks founder access.
Race Day Box
Redeem your loyalty points for a complimentary Genesee Bison Original 12-bar box at race packet pickup. Show your redemption QR code at the Genesee booth to claim. One box per race event.
Branded Kit
Look like a Genesee-fueled athlete on race day. This premium race kit includes a performance jersey, race shorts, and a branded cap — the same kit our sponsored athletes wear. Ships to your door before your next event.
50 remaining
Content Subscription
Extend your Bison Brief access for a full year with this loyalty redemption. Get Will's weekly behind-the-bar essays, early-access content, and subscriber-only flavor previews delivered every week. No subscription charge for 12 months.
Founder Access
Book a private 30-minute Zoom call directly with Will Carr, founder of Genesee Nutrition. Talk training, nutrition, business, or anything else on your mind. Limited to 5 slots per quarter — Platinum members only.
5 remaining
Discount Code
Redeem for a single-use promo code that applies 20% off your next 3 subscription shipments. Code is emailed to you automatically and applied at checkout. Cannot be combined with other discounts.
Shipping Credit
Redeem for free shipping credit on your next Genesee order. Credit is applied automatically to your account and activates at your next checkout — no code needed.
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