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SubscribeFounders 250 Retrospective
Two hundred and fifty people took a chance on Genesee before anyone else was paying attention. This is their wall.
If you're one of the Founders 250, claim your spot. It takes about a minute and earns your place in Genesee history.
Claim your spot →Founders who race
Many of our founders show up at every Genesee-sponsored trail run and throwdown. See who's racing this season.
See sponsored races →Content from our founders
Founders create some of the best bison bar content on TikTok and Instagram. Browse the community gallery.
Watch community videos →Founders giving back
Our Charity Month program lets subscribers donate a paused shipment to food security. Many founders are in.
See the charity program →Founder athletes
Some of our Founders 250 have gone on to become sponsored athlete creators. Meet the full roster.
See our athletes →Our story
Why bison? Why ancestral fuel? Will Carr's full explanation — the long version.
Read the story →