Founders 250 Retrospective
The founders who made
Genesee possible
Two hundred and fifty people took a chance on bison protein before anyone else was paying attention. This is their wall.
The wall is being built
If you're one of the Founders 250, claim your spot. It takes about a minute and earns your place in Genesee history.
Claim your spot →Founders who race
Many of our founders show up at every Genesee-sponsored trail run and throwdown. See who's racing this season.
See sponsored races →Content from our founders
Founders create some of the best bison bar content on TikTok and Instagram. Browse the community gallery.
Watch community videos →Founders giving back
Our Charity Month program lets subscribers donate a paused shipment to food security. Many founders are in.
See the charity program →Founder athletes
Some of our Founders 250 have gone on to become sponsored athlete creators. Meet the full roster.
See our athletes →Our story
Why bison? Why ancestral fuel? Will Carr's full explanation — the long version.
Read the story →