Past the gel wall.

Yes — for everything except mid-race fuel. Genesee gives you the 21g of clean protein and ancestral fats that long-mileage training requires for recovery and calorie support. For the carbs you actually burn during a race, use your normal gel/chew strategy; for breakfast, post-run protein, and between-session calorie support, Genesee fits perfectly.

Yes — about 30-60 minutes before. The bison tallow + protein combination keeps blood sugar steady, so you're not riding a sugar spike out the door. Most of our distance runners eat one with coffee before a 5am session, then top up carbs on-run as needed.

This is where Genesee shines. The 21g of complete protein supports muscle repair, the ancestral fats supply sustained calories during the 30-60 minute window when most runners forget to eat, and the lack of soy / seed oils means no inflammation pile-on top of the training stress.

Seed oils (canola, sunflower, soybean) are inflammatory, and distance runners are already managing systemic inflammation from peak mileage blocks. Replacing them with grass-finished bison tallow gives you a clean, calorie-dense fat source that doesn't add to the recovery load. The same logic the ancestral / Maffetone-method crowd has been making for years.

Yes. Subscription saves 20% and ships free, but you can pause, skip, or cancel any month from your dashboard — no phone calls, no retention scripts. Most of our marathoners double up during peak mileage and skip during a taper or off-season.