FOR GRAPPLERS · BLUE BELT TO BLACK
The bar your gas tank actually needs.
BJJ is a hunger sport — long sessions, weight cuts, late-night opens. Genesee swaps the soy-and-seed-oil trash protein bars for grass-finished bison tallow + 21g of real protein. The fuel that fits your training, not your supplement company.
Jiu-jitsu doesn't reward ATP-burner cardio — it rewards a long, steady gas tank built on real food. That's why the meat-eater + ancestral nutrition crowd has overlapped with the BJJ scene for a decade now. Genesee fits straight into that lifestyle: 21g of milk + egg-white protein per bar, grass-finished bison tallow as the energy fat, no soy isolate, no canola oil, no sucralose. Just food you can roll on.
Will Carr — Genesee's founder — built this bar because every other locker-room option was either a candy bar pretending to be protein or a chalky brick that disrespected the work. Coffee Latte before an open mat, White Chocolate Toffee in the gym bag for between rounds, Snickerdoodle as the post-roll refuel. Three flavors that taste like food, not powder.
Subscription saves you 20% and ships every box free. Skip during a fight camp cut, double during the off-season, change flavors any month — the dashboard handles it without a phone call.
Built for the mats
BEST FOR THIS SPORT
coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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ALSO POPULAR
white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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ALSO POPULAR
snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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“I've tried every bar in the gym bag rotation. Genesee is the only one that doesn't sit in my stomach during a roll. The protein hits, the fats actually fuel me, and there's no soy-isolate aftertaste. I keep one in my belt before every open mat.”
— Derrick H. · purple belt, masters competitor(story shared with permission)
Common questions from for grapplers
Is Genesee a good protein bar for jiu-jitsu training?+
Yes — and it's built for the kind of long-session conditioning BJJ demands. 21g of complete protein, ancestral fats from grass-finished bison tallow (not seed oils), and no soy-protein isolate that bothers a lot of grapplers' stomachs. Most of our BJJ customers eat one before an open mat and one after to start recovery before the next session.
Will it work during a weight cut?+
Yes — at 220 calories per bar with 21g of complete protein, Genesee fits a competition cut better than most options. The bison tallow is calorie-dense without spiking insulin, so you stay satiated on lower volume. Talk to your coach for specifics, but the macros support a measured cut.
Why do you use bison tallow instead of seed oils?+
Seed oils (canola, sunflower, soybean) are inflammatory and most BJJ practitioners are already managing soft-tissue stress from training. Grass-finished bison tallow is a clean ancestral fat that aligns with how the meat-eater + ancestral-nutrition crowd already eats — the same crowd that overlaps heavily with the gym.
Does it have soy protein? My stomach can't handle it during rolls.+
No soy at all. Genesee uses milk + egg-white protein only — gentler on the gut during long training sessions and absent the soy-isolate aftertaste that ruins a gym-bag bar. If dairy is a no-go for you, send us a note; we'll keep you posted on dairy-free flavors.
Can I subscribe and skip during fight camp?+
Yes. Subscription saves 20% and ships free, but you can pause, skip, or cancel any month from your dashboard — no phone calls, no retention scripts. Most of our competitors double-up two boxes during off-season conditioning blocks, then skip during a tight cut.
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Real fuel for athletes. No sugar crash, no seed oils, no spam.
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Recipes that fuel jiu jitsu.
MEAL PREP · 10 MIN · NO BAKE
Ancestral energy bites.
No-bake meal-prep bites with chopped Genesee bar, almond butter, Medjool dates, and cacao. 10 minutes, makes a week's worth of mid-afternoon fuel. No protein powder.
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SNACK · NO COOK · 5 MIN
Snickerdoodle cottage cheese bowl.
The high-protein cottage cheese bowl, done right: full-fat cottage cheese, a crumbled Snickerdoodle Genesee bar, cinnamon, honey, and a small handful of berries. About 45g of protein, 5 minutes, no blender.
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SNACK · NO COOK · 5 MIN · 6 SERVINGS
Trail-mix that's actually fuel.
No-cook ancestral trail mix: chopped Coffee Latte Genesee bar, grass-fed beef jerky, raw macadamias, and dried tart cherries. About 25g of protein per serving, 5 minutes, six servings, shelf-stable for a week.
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