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BJJ is a hunger sport — long sessions, tournament weeks, late-night opens. Genesee swaps the soy-and-seed-oil trash protein bars for grass-fed bison tallow + 21g of real protein. The fuel that fits your training, not your supplement company.
Jiu-jitsu sessions make portability and a readable label useful. Genesee fits that routine with 21g of protein per bar, grass-fed bison tallow, no soy isolate, no canola oil, and no sucralose. Check the current nutrition and allergen label against your own training plan.
Will Carr — Genesee's founder — built this bar because every other locker-room option was either a candy bar pretending to be protein or a chalky brick that disrespected the work. Coffee Latte before an open mat, White Chocolate Toffee in the gym bag for between rounds, Snickerdoodle as the post-roll refuel. Three flavors that taste like food, not powder.
A 12-bar box subscription saves 20% and orders over $70 ship free. Skip during a lighter training week, double during the off-season, change flavors any month — the dashboard handles it without a phone call.
BEST FOR THIS SPORT
coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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Reviews
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
It can be a convenient packaged snack around a training session. The current label lists 21g protein and grass-fed bison tallow with no seed oils or soy protein isolate. Timing and total-food needs vary, so use it within your normal plan rather than as a prescribed recovery product.
The current label lists 290 calories and 21g protein per bar, so you can decide whether it fits your plan. Weight-cutting and tournament nutrition can carry health risks; use qualified coaching or clinical guidance rather than relying on a bar-specific recommendation.
Seed oils (canola, sunflower, soybean) are common in bars that do not fit the ancestral-nutrition buyer. Genesee uses grass-finished bison tallow instead, with 21g protein and no soy-protein isolate.
No soy protein at all — Genesee uses whey protein isolate + collagen (so the bars do contain milk). One honest note: White Chocolate Toffee contains soy lecithin from its white chocolate, so if you're avoiding soy entirely, choose Coffee Latte or Snickerdoodle. If dairy is a no-go for you, avoid the current SKUs and check back if the lineup changes.
Yes. A 12-bar box subscription saves 20% and orders over $70 ship free. You can manage, pause, skip, or cancel from your account; check the current subscription terms before ordering.
Welcome $5 off
21g protein, no seed oils, and a full ingredient label.
One of each — ships free. Free US shipping over $70. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
MEAL PREP · 10 MIN · NO BAKE
No-bake bites with chopped Genesee bar, almond butter, Medjool dates, cacao, and coconut. Ten minutes of prep; no protein powder.
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SNACK · NO COOK · 5 MIN
Cottage cheese, a crumbled Snickerdoodle Genesee bar, cinnamon, honey, and berries in a five-minute bowl. No blender needed.
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SNACK · NO COOK · 5 MIN · 6 SERVINGS
No-cook snack mix with chopped Coffee Latte Genesee bar, jerky, macadamias, and dried tart cherries. Five minutes, six portions.
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