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SubscribeFOR HOOPERS · NJCAA TO ADULT REC
Genesee was started by a former NJCAA basketball player who couldn't find a real protein bar. 21g protein, ancestral fats, no seed oils — what the locker room actually needs before tip-off.
Basketball is a layered conditioning sport — sprints, jumps, defensive slides, end-of-quarter free throws when your legs are gone. Most protein bars sell you sugar, soy, and seed oil. Genesee replaces that stack with grass-fed bison tallow, real chocolate, and 21g of whey protein isolate + collagen per bar. The macros work whether you're training through a season or trying to stay strong through a JV-to-varsity bump.
Will Carr — Genesee's founder — played JUCO ball before injuries ended his career. He built this bar because every other option in the locker room was either a candy-bar-with-protein or a chalk brick that no one actually finishes. Coffee Latte before practice, White Chocolate Toffee in the bag for game day, Snickerdoodle as the post-lift refuel. Three flavors that taste like food, not supplements.
A 12-bar box subscription saves 20% and orders over $70 ship free. Skip a month during summer break, double your shipment in tournament season — the dashboard handles it without a phone call.
BEST FOR THIS SPORT
coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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Yes — it's built for athletes who train hard. Each bar has 21g of whey protein isolate + collagen, grass-fed bison tallow, and no seed oils. Pair it with your normal game-day carbs and hydration plan.
There is no one-size-fits-all serving schedule. The current label lists 290 calories and 21g protein per bar; game-day carbohydrate, fluid, and total-food needs depend on the athlete. Follow your established plan or guidance from a qualified sports dietitian, coach, or clinician.
Genesee bars use minimal added sugar, no high-fructose corn syrup, and no sugar alcohols. The bar is built to feel more like food than candy, but game-day fuel still depends on the rest of your meal, carbs, and hydration.
Genesee publishes its current ingredient and allergen label and lists 21g protein with grass-fed bison tallow and no seed oils. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Athletes subject to testing should show the current wrapper to team compliance staff before use.
Yes. A 12-bar box subscription saves 20% and orders over $70 ship free. You can manage, pause, skip, or cancel from your account; check the current subscription terms before ordering.
Welcome $5 off
21g protein, no seed oils, and a full ingredient label.
One of each — ships free. Free US shipping over $70. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
QUICK PARFAIT · 3 MIN
Layer Greek yogurt, a crumbled White Chocolate Toffee Genesee bar, honey, and cacao nibs for a quick three-minute parfait.
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QUICK BOWL · 5 MIN
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
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BREAKFAST · MAKE-AHEAD
Make-ahead oats with milk, chia, a crumbled Snickerdoodle Genesee bar, cinnamon, and optional honey. Five minutes of evening prep.
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Reviews
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
