FOR HOOPERS · NJCAA TO ADULT REC
A label you can check before game day.
Genesee was started by a former NJCAA basketball player. Each current wrapper lists 21g total protein, 290 calories, grass-fed bison tallow, and flavor-specific ingredients and allergens.
Basketball days can make a portable snack useful around regular meals. Genesee publishes the facts needed to evaluate that option: 21g total protein and 290 calories per 60g bar, milk and peanut allergens in every flavor, soy in White Chocolate Toffee, and coffee plus caffeine in Coffee Latte.
Founder Will Carr's NJCAA basketball experience is the origin of the product idea. It is not a performance promise: Genesee is not NSF Certified for Sport or Informed Sport, and no finished-product banned-substance certification is published.
A 12-bar box subscription saves 20% and orders over $65 ship free. Skip a month during summer break, double your shipment in tournament season — the dashboard handles it without a phone call.
Built for the court
BEST FOR THIS SPORT
coffee latte
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
white chocolate toffee
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
snickerdoodle
21g protein · No listed common seed oils · Grass-fed bison tallow
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What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Common questions from hoopers
Is Genesee a good pre-game protein bar for basketball?+
It may be a convenient packaged snack if the current label fits an athlete's established plan. Do not introduce an unfamiliar food on game day, and account for Coffee Latte's caffeine plus the milk, peanut, and flavor-specific soy allergens.
How many should I eat on a game day?+
There is no one-size-fits-all serving schedule. The current label lists 290 calories and 21g protein per bar; game-day carbohydrate, fluid, and total-food needs depend on the athlete. Follow your established plan or guidance from a qualified sports dietitian, coach, or clinician.
Will it cause a sugar crash mid-game?+
Genesee does not promise a blood-sugar or game-performance outcome. Use the current Nutrition Facts panel for total and added sugar, and follow the athlete's established carbohydrate, fluid, and total-food plan.
What's the cleanest protein bar for student athletes?+
Genesee publishes its current ingredient and allergen label and lists 21g protein with grass-fed bison tallow and no seed oils. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Athletes subject to testing should show the current wrapper to team compliance staff before use.
Can I subscribe and skip during the off-season?+
Yes. A 12-bar box subscription saves 20% and orders over $65 ship free. You can manage, pause, skip, or cancel from your account; check the current subscription terms before ordering.
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21g protein, no seed oils, and a full ingredient label.
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Eat the same fuel
Recipes that fuel basketball.
QUICK PARFAIT · 3 MIN
Post-lift yogurt parfait.
Layer Greek yogurt, a crumbled White Chocolate Toffee Genesee bar, honey, and cacao nibs for a quick three-minute parfait.
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QUICK BOWL · 5 MIN
Bison-tallow smoothie bowl.
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
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BREAKFAST · MAKE-AHEAD
Bison-bar overnight oats.
Make-ahead oats with milk, chia, a crumbled Snickerdoodle Genesee bar, cinnamon, and optional honey. Five minutes of evening prep.
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