Genesee · Behind-The-Bar Journal
The story behind every bar.
Origin stories, rancher profiles, formulator interviews, and ingredient deep dives. Everything you need to understand what you're eating — and why it matters.
Behind the Scenes: One Day at Our Co-Packer
Most people never see the inside of a food production facility. Here's a documented production day — from the 5am receiving dock to the palletized finished goods at 3pm.
How Our Bars Survive Hot Yoga Bag Heat (And Why It Matters)
One of the most common complaints about protein bars is melting. Most bars melt because they use palm oil or chocolate coatings with low melting points. Genesee doesn't melt the same way—and the reaso
From Pasture to Pack: Our Cold-Chain Sourcing Story
Most protein bar companies buy ingredients from a commodity broker and never see the source. We built the opposite supply chain—and the logistics are worth understanding.
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