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SubscribeGenesee · Behind-The-Bar Journal
Origin stories, rancher profiles, formulator interviews, and ingredient deep dives.
Will Carr writes about what he's building, why it matters, and what the next chapter of Genesee looks like.
I started Genesee because I couldn't find a protein bar I trusted. I'm building it because I believe the sports nutrition industry owes athletes better.
Our supply chain starts at three family-operated bison ranches in Wyoming and Montana. Here's what we found when we drove out to visit them.
Will Carr was a college basketball player who spent years scanning ingredient labels in search of a protein bar that actually qualified as food. What he found was seed oils, soy isolate, and marketing
Most people never see the inside of a food production facility. Here's a documented production day — from the 5am receiving dock to the palletized finished goods at 3pm.
One of the most common complaints about protein bars is melting. Most bars melt because they use palm oil or chocolate coatings with low melting points. Genesee doesn't melt the same way—and the reaso
Athletes often ask whether bison is meaningfully different from grass-fed beef. The answer is yes—and the differences are relevant to performance and recovery.
Most protein bar companies buy ingredients from a commodity broker and never see the source. We built the opposite supply chain—and the logistics are worth understanding.
Hemp seeds have been used as food for thousands of years. They're one of the few plant sources with a near-complete amino acid profile—something that matters when you're already anchoring the bar with
The smoothie bowl recipe came from a mistake. Will forgot to blend his bar into a shake and found that crumbled on frozen açaí it was actually better.
The hardest part of formulating a clean protein bar isn't the protein. It's everything else—binding, shelf stability, heat resistance, and taste—without leaning on the ingredients most bars use as cru
Behind the Bar · Mini-Documentaries
Watch the stories, not just read them.
Short films following ranchers, the co-packer team, and founder Will Carr.
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