Genesee · Behind-The-Bar Journal

The story behind every bar.

Origin stories, rancher profiles, formulator interviews, and ingredient deep dives. Everything you need to understand what you're eating — and why it matters.

All Origin Story Rancher Profile Formulator Interview Recipe Spotlight Ingredient Deep Dive Founder's Letter Behind the Scenes Customer Story Health Perspective Industry Insight

Origin StoryFeatured

Why Bison? The Origin Story Behind Genesee

Will Carr was a college basketball player who spent years scanning ingredient labels in search of a protein bar that actually qualified as food. What he found was seed oils, soy isolate, and marketing

6 min readWill

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