Sourcing Transparency
Where your bar comes from
Every Genesee bar starts with a named rancher, a certified co-packer, and third-party verified impact data. No "responsibly sourced" vagueness — actual numbers and actual names.
2.5kg
CO2e / box avg
160gal
Water / box avg
2,383
Miles, source to door
87%
Regenerative inputs
Ranchers
Co-Packers
Ingredient Suppliers
Maldon Sea Salt
Maldon, Essex · Since 2026
The Essex sea salt producer behind the distinctive pyramid flake crystals in Genesee's Smoked Salt bar — sustainably harvested from the Blackwater Estuary since 1882.
Read their story →
Guittard Chocolate
Burlingame, CA · Since 2026
A fifth-generation family chocolate manufacturer in Burlingame, California — supplying the 72% cacao couverture used in Genesee's Dark Chocolate bar.
Read their story →
Logistics
Carbon & sustainability by product
Third-party lifecycle assessment (LCA) data per ISO 14040/14044. Measured Q1 2026.
| Metric | Bison Original | Smoked Salt | Dark Chocolate |
|---|---|---|---|
| CO2e / box | 2.3 | 2.5 | 2.8 |
| Gal water / box | 145 | 155 | 180 |
| Miles, ranch to door | 850 | 4,200 | 2,100 |
| Regenerative inputs | 95% | 85% | 80% |
Methodology: Scope 1-3 LCA, ISO 14040/14044. Genesee commissions independent LCA reviews annually. Source reports available on request at sourcing@geneseenutrition.com.
Behind the Bar
Short documentaries following the ranchers, co-packer team, and founder Will Carr.
Watch the mini-docs →Our Story
Why bison tallow, why plains-raised, and the thesis in full from founder Will Carr.
Read the story →Partner network
Beyond sourcing partners, Genesee subscribers unlock outdoor adventure perks via the Trail Pass program — REI, Vail Resorts, NPS, and Black Diamond.