Behind the Bar
Short documentaries from the people who make Genesee
Follow ranchers, the co-packer team, and founder Will Carr through the real stories behind every bison protein bar — from Wyoming high plains to the 12-bar box.
AllRancher ProfileCo-Packer VisitFounder StoryRecipe DemoAthlete StoryScienceBehind the BrandCommunity
4m 8sFeatured
Founder Story· Genesee Nutrition HQ
Founder Will Carr on Why Bison
The story behind a protein bar category no one else was building
Will Carr0
3m 3sFeatured
Rancher Profile· Wyoming High Plains, WY
Wyoming Ranch — Where Genesee Bison Comes From
A morning at the family operation behind every bar
Will Carr, Wyoming Ranch Family1
2m 58s
Behind the Brand· Genesee Nutrition HQ
Smoked Salt Bar — From Concept to Box
How Genesee's most distinctive flavor went from whiteboard to shelf
Will Carr, Formulation Team0
3m 5s
Co-Packer Visit· Genesee Co-Packer Facility
Inside the Co-Packer — Day 1 of Production
From raw bison protein isolate to finished 12-bar box in one shift
Will Carr, Co-Packer Production Team0
Behind-The-Bar Journal
Long-form origin stories, rancher profiles, and ingredient deep dives.
Read the Journal →Chef-Curated Recipes
High-protein bison bar recipes for post-workout recovery, meal prep, and race-day fueling.
Browse Recipes →Athlete Stories
Meet the CrossFit coaches, ultra runners, and endurance cyclists who train on Genesee bars.
Meet the Athletes →