Genesee · Answer · Updated 2026-09-28
How do I choose a protein bar with 21g of protein?
Compare the whole label, not the protein number alone: serving size, calories, sugars, saturated fat, and allergens, because two bars can both list 21g protein and still differ. Genesee's current panel lists 21g protein and 290 calories per 60g bar, from ingredients including whey protein isolate, collagen, and peanut butter. No per-ingredient breakdown is published.
Check serving size first; protein numbers are only comparable when you understand how large each serving is. Then compare total calories, fat, carbohydrate, sugars, sodium, allergens, and the complete ingredient list.
Genesee's three current flavor labels each list 21g protein and 290 calories. They contain milk and peanuts, White Chocolate Toffee also contains soy, and Coffee Latte contains coffee and caffeine. Those facts may matter more than a category word such as natural.
Natural is not a substitute for a current label or a certification. Genesee uses the more specific statements its package supports and directs customers to the wrapper for production-run changes.
Common questions
Does all 21g come from whey?
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Genesee has not published that breakdown. The ingredient list names whey protein isolate, collagen, and peanut butter, while the finished panel lists 21g total protein.
Does the protein come from bison?
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No bison meat is listed. Bison tallow is a fat ingredient, not the source of the 21g protein claim.
Is 21g appropriate for everyone?
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Individual needs vary. Use the serving within your broader food plan and follow qualified guidance when you have medical or sport-specific requirements.
Deep dives: Tallow protein bars · Seed-oil-free protein bars
Sources
- Genesee Coffee Latte Nutrition Facts and ingredient list (one of three flavors). Genesee Nutrition. Checked 2026-09-28.
- 21 CFR 101.9: Nutrition labeling of food. eCFR (US Code of Federal Regulations). Checked 2026-09-28.
- How to Understand and Use the Nutrition Facts Label. US Food and Drug Administration. Checked 2026-09-28.