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Genesee gives you 21g protein from whey protein isolate, collagen, and peanut butter on a base of grass-fed bison tallow — real food that fits the post-workout window, longer training days, and the meat-eater stack you already run.
A gym-bag snack should be easy to inspect and easy to pack. Genesee's current label lists 21g protein from whey protein isolate, collagen, and peanut butter, with grass-fed bison tallow and no seed oils. Individual meal timing and total protein needs vary.
If you've moved away from synthetic powders and joined the ancestral / meat-eater / tonic-herbs-and-beef camp, this bar fits your stack instead of fighting it. No soy isolate that nobody-actually-wants, no seed oils that the same crowd has been calling out for five years now. Coffee Latte before a 5am barbell session, White Chocolate Toffee in the gym bag for between training blocks, Snickerdoodle as the evening snack that actually satisfies after a full day.
A 12-bar box subscription saves 20% and orders over $70 ship free. Skip during a deload, double during heavier training blocks, or rotate flavors any month — the dashboard handles it without a phone call.
BEST FOR THIS SPORT
coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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It can be a convenient post-session snack. The current label lists 21g protein from whey protein isolate, collagen, and peanut butter, with no soy isolate. Individual meal timing and total protein needs vary.
The current label lists 290 calories and 21g protein per bar, which lets you decide whether it fits your daily intake. Use regular meals and qualified nutrition guidance for an individualized training plan.
The current label is the same regardless of training block: 290 calories and 21g protein per bar. Use those numbers to decide whether it fits your day, and ask a qualified coach or dietitian for individualized guidance.
We do use whey protein isolate, along with collagen and peanut butter. Soy protein is out because the ancestral / meat-eater crowd we built this for already excludes it, and the current protein stack lets us hit 21g without soy isolate. (One label note: White Chocolate Toffee does contain soy lecithin from its white chocolate — Coffee Latte and Snickerdoodle are fully soy-free.)
Yes. A 12-bar box subscription saves 20% and orders over $70 ship free. You can manage, pause, skip, or cancel from your account; check the current subscription terms before ordering.
Welcome $5 off
21g protein, no seed oils, and a full ingredient label.
One of each — ships free. Free US shipping over $70. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
QUICK PARFAIT · 3 MIN
Layer Greek yogurt, a crumbled White Chocolate Toffee Genesee bar, honey, and cacao nibs for a quick three-minute parfait.
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QUICK BOWL · 5 MIN
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
Read recipe →
WEEKEND BREAKFAST · 15 MIN
Weekend almond-flour pancakes with eggs, banana, and a chopped Snickerdoodle Genesee bar. Fifteen minutes and no protein powder.
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Reviews
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
