FOR LIFTERS · POWER TO HYPERTROPHY
A gym-bag snack with the full label visible.
The finished panel lists 21g total protein and 290 calories per bar. The ingredients name whey protein isolate, collagen, peanut butter, and grass-fed bison tallow; individual meal timing and protein needs vary.
A gym-bag snack should be easy to inspect and pack. Genesee publishes flavor-specific nutrition, ingredients, and allergens, including real sugar, natural flavors, milk, peanuts, soy in White Chocolate Toffee, and caffeine in Coffee Latte.
The current labels list no soy protein isolate, sugar alcohol, high-intensity sweetener, canola oil, soybean oil, sunflower oil, or safflower oil. Those are label facts, not a muscle-gain, digestion, or recovery promise.
A 12-bar box subscription saves 20% and orders over $65 ship free. Skip during a deload, double during heavier training blocks, or rotate flavors any month — the dashboard handles it without a phone call.
Built for the rack
BEST FOR THIS SPORT
coffee latte
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
white chocolate toffee
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
snickerdoodle
21g protein · No listed common seed oils · Grass-fed bison tallow
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What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Common questions from lifters
Is Genesee a good post-workout protein bar for lifting?+
It can be a convenient post-session snack. The finished panel lists 21g total protein, while the ingredient list names whey protein isolate, collagen, and peanut butter. Individual meal timing and total protein needs vary.
How does it fit a heavy lifting block?+
The current label lists 290 calories and 21g protein per bar, which lets you decide whether it fits your daily intake. Use regular meals and qualified nutrition guidance for an individualized training plan.
Will it work during a lighter training block?+
The current label is the same regardless of training block: 290 calories and 21g protein per bar. Use those numbers to decide whether it fits your day, and ask a qualified coach or dietitian for individualized guidance.
Why no whey or soy?+
The current labels do use whey protein isolate, along with collagen and peanut butter, and they do not list soy protein isolate. White Chocolate Toffee declares soy; the current Coffee Latte and Snickerdoodle labels do not. Check the wrapper you receive because formulas can change.
Can I subscribe and skip during a deload?+
Yes. A 12-bar box subscription saves 20% and orders over $65 ship free. You can manage, pause, skip, or cancel from your account; check the current subscription terms before ordering.
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21g protein, no seed oils, and a full ingredient label.
Try all three flavors for $14.99.
One of each — your first-order code ships it free. Free US shipping over $65. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
Recipes that fuel lifting.
QUICK PARFAIT · 3 MIN
Post-lift yogurt parfait.
Layer Greek yogurt, a crumbled White Chocolate Toffee Genesee bar, honey, and cacao nibs for a quick three-minute parfait.
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QUICK BOWL · 5 MIN
Bison-tallow smoothie bowl.
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
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WEEKEND BREAKFAST · 15 MIN
Snickerdoodle protein pancakes.
Weekend almond-flour pancakes with eggs, banana, and a chopped Snickerdoodle Genesee bar. Fifteen minutes and no protein powder.
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