Post-workout fuel that's actually food.

Yes — and it fits cleanly in the 30-60 minute post-set window. 21g protein from whey protein isolate, collagen, and peanut butter gives lifters a practical post-session protein stack, the bison tallow supplies sustained calories, and there is zero soy isolate.

With 21g of complete protein and dense ancestral fats, Genesee is one of the easier ways to keep real-food fuel around long training days without making meals complicated. Most of our lifters keep 2-3 bars around for long days on top of their regular meals.

Yes — same 290 cal / 21g protein math can flex with your training rhythm. The bison tallow helps the bar stay satisfying longer than a low-fat bar, and the protein density supports hard sessions without making the snack complicated. Talk to your coach for specifics.

We do use whey protein isolate, along with collagen and peanut butter. Soy protein is out because the ancestral / meat-eater crowd we built this for already excludes it, and the current protein stack lets us hit 21g without soy isolate. (One label note: White Chocolate Toffee does contain soy lecithin from its white chocolate — Coffee Latte and Snickerdoodle are fully soy-free.)

Yes. Subscription saves 20% and orders over $70 ship free, but you can pause, skip, or cancel any month from your dashboard — no phone calls, no retention scripts. Most of our lifters double up during heavier training blocks and skip during a deload week.