Genesee vs. Built Bar
Genesee vs. Built Bar: Compare the Current Labels
Built Bar products can vary by flavor and change over time. Use this page as a checklist, then verify the exact package you plan to buy.
3-Bar Variety Pack $6.66/bar · $5 off your first order when you join the list · final terms shown at checkout
Compare serving size, protein, calories, fat, carbohydrate, sugar, allergens, caffeine, ingredients, price, and required certifications on the same date. Genesee's current labels list 21g protein per 60g bar, grass-fed bison tallow, milk and peanuts; White Chocolate Toffee also contains soy, and Coffee Latte contains coffee and caffeine.
Ingredient-label honesty
Genesee vs. Built Bar — Side-by-Side
Label claims pulled directly from each brand's published nutrition info.
| Comparison feature | Genesee★ OURS | Built Bar |
|---|---|---|
| Protein per bar | 21 g | 17 g |
| Price per bar (multipack, one-time) | $4.00 (12-pack) | $2.50 (12-pack) |
| Seed oils | None | None |
| Bison tallow | ✓ | ✗ |
| Gluten free | ✓ | ✓ |
| Artificial sweeteners | None | Sucralose + sugar alcohols |
| Sweetened with | Raw honey (12–13g added sugar) | Sugar |
| Ancestral-sourced fat | ✓ | ✗ |
| Tallow source | Bison | — |
| Positioning | Bison-tallow protein bar | Protein candy bar |
Protein per bar
21 gGenesee ★ ours
- Built Bar
- 17 g
Price per bar (multipack, one-time)
$4.00 (12-pack)Genesee ★ ours
- Built Bar
- $2.50 (12-pack)
Seed oils
NoneGenesee ★ ours
- Built Bar
- None
Bison tallow
✓Genesee ★ ours
- Built Bar
- ✗
Gluten free
✓Genesee ★ ours
- Built Bar
- ✓
Artificial sweeteners
NoneGenesee ★ ours
- Built Bar
- Sucralose + sugar alcohols
Sweetened with
Raw honey (12–13g added sugar)Genesee ★ ours
- Built Bar
- Sugar
Ancestral-sourced fat
✓Genesee ★ ours
- Built Bar
- ✗
Tallow source
BisonGenesee ★ ours
- Built Bar
- —
Positioning
Bison-tallow protein barGenesee ★ ours
- Built Bar
- Protein candy bar
Representative-product snapshot reviewed 2026-07-12
Verify before buying: Formulas and claims vary by flavor and can change. Match the same serving size, then compare the Nutrition Facts, complete ingredient list, and allergen statement on the package you will buy or the manufacturer's current product page.
What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Frequently asked
What makes bison tallow different?
Bison tallow is a stable rendered animal fat. Genesee uses grass-fed bison tallow instead of seed oils such as canola, soybean, sunflower, or safflower oil.
Are Genesee bars subscription-only?
No. You can buy one-time or subscribe and save up to 20%. Skip, swap, or cancel in one click from your account page.
Do you ship outside the U.S.?
The storefront currently accepts supported U.S. delivery addresses. Enter your address at checkout to confirm availability; no international launch date is being promised on this page.
How do I confirm shipping and order terms?
The 3-Bar Variety Pack ships free when your first-order code is applied. For other orders, US orders over $65 ship free — under $65, shipping is $6.99–$9.99 by weight. Review the cart and checkout before paying because the final address, products, discounts, shipping, and current order terms control.
Take it further
Built for these athletes
Try the bar we built to beat the shelf.
The current Nutrition Facts panel lists 21g total protein per bar. The ingredient label separately lists grass-fed bison tallow as a fat ingredient and no common seed oils. Start with one of each flavor for $19.99; it's $5 off your first order when you join the list — and the code ships your first order free. Then subscribe and save up to 20% once you find your favorite.