Genesee vs. Built Bar
Genesee vs. Built Bar: High Protein, Two Different Recipes
Built Bar earned a cult on protein density and dessert-mimicking flavors. The trick that makes the macros work is sucralose + sugar alcohols + milk-protein isolate stacked together — high protein at any cost.
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Both bars hit double-digit protein and call themselves clean. The difference is the cost of the trick: Built leans on sucralose, erythritol, and isolate engineering to nail a low-cal/high-protein chart. Genesee gets to 21g of complete protein on real food and ancestral fats — same protein density, no chemistry-set aftertaste.
Ingredient-label honesty
Genesee vs. Built Bar — Side-by-Side
Label claims pulled directly from each brand's published nutrition info.
| Genesee★ OURS | Built Bar | |
|---|---|---|
| Protein per bar | 21 g | 17 g |
| Seed oils | None | None |
| Bison tallow | ✓ | ✗ |
| Gluten free | ✓ | ✓ |
| Artificial sweeteners | None | Sucralose + sugar alcohols |
| Ancestral-sourced fat | ✓ | ✗ |
Protein per bar
21 gGenesee ★ ours
- Built Bar
- 17 g
Seed oils
NoneGenesee ★ ours
- Built Bar
- None
Bison tallow
✓Genesee ★ ours
- Built Bar
- ✗
Gluten free
✓Genesee ★ ours
- Built Bar
- ✓
Artificial sweeteners
NoneGenesee ★ ours
- Built Bar
- Sucralose + sugar alcohols
Ancestral-sourced fat
✓Genesee ★ ours
- Built Bar
- ✗
Label claims current as of 2026-04-27
Frequently asked
What makes bison tallow different?
Bison were grass- and forage-finished on open range for 200,000 years. Their fat carries a fatty-acid profile shaped by that range, not by a feedlot corn-and-soy diet. It's closer to what humans ancestrally adapted to burn than any seed oil.
Are Genesee bars subscription-only?
No. You can buy one-time or subscribe and save 20%. Skip, swap, or cancel in one click from your account page.
Do you ship outside the U.S.?
Not yet — we ship anywhere in the U.S. with free shipping over $50. International expansion is planned for 2026 Q3.
What's your guarantee?
30-day money-back on every order, subscription or one-time. If you don't love the bars we refund — no questions, no restocking fees.
Take it further
Built for these athletes
Try the bar we built to beat the shelf.
21g grass-fed protein. Zero seed oils. Grass-finished bison tallow. Subscribe and save 20%, or use the first-box page to pick your starting flavor.