Genesee vs. Built Bar
Genesee vs. Built Bar: Compare the Current Labels
Built Bar products can vary by flavor and change over time. Use this page as a checklist, then verify the exact package you plan to buy.
3-Bar Variety Pack $6.66/bar · $5 off your first order when you join the list · final terms shown at checkout
Compare serving size, protein, calories, fat, carbohydrate, sugar, allergens, caffeine, ingredients, price, and required certifications on the same date. Genesee's current labels list 21g protein per 60g bar, grass-fed bison tallow, milk and peanuts; White Chocolate Toffee also contains soy, and Coffee Latte contains coffee and caffeine.
What do the BUILT Puff and Genesee labels list?
| Product / serving | Calories | Protein | Saturated fat | Added sugars | Sugar alcohol | Oils named | Sweeteners named | Label checked |
|---|---|---|---|---|---|---|---|---|
| Genesee Coffee Latte1 bar (60g) | 290 | 21g | 6g (30% DV) | 12g (24% DV) | None listed | None named; fats are peanut butter, grass-fed bison tallow, and cocoa butter | Raw honey; coconut sugar in the chocolate chips | 2026-09-28 |
| BUILT Coconut Puff1 bar (40g) | 140 | 17g | 2g (10% DV) | 6g (12% DV) | None listed | Palm and palm kernel oil; also lists soy lecithin | Sugar | 2026-09-28 |
| BUILT Cookies 'N Cream Puff1 bar (40g) | 150 | 17g | 2g (10% DV) | 6g (12% DV) | None listed | Palm kernel oil; palm oil in the cookie bits; also lists soy lecithin | Sugar | 2026-09-28 |
What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Frequently asked
Do BUILT Puffs have seed oils?
The BUILT Coconut Puff page checked September 28, 2026 lists palm and palm kernel oil and soy lecithin, but no canola, soybean, sunflower, safflower, corn, cottonseed, grapeseed, or rice-bran oil. Whether palm kernel oil matters depends on your own avoid list, and formulas vary by flavor.
Do BUILT Puffs use artificial sweeteners?
The Coconut Puff page lists sugar and no sugar alcohol or high-intensity sweetener such as sucralose. Genesee's labels list none either; they use raw honey, plus coconut or cane sugar in two flavors.
Do all BUILT Puff flavors declare the same allergens?
No. The Cookies 'N Cream Puff page lists wheat flour and declares wheat, and formulas vary by flavor. Check the flavor you buy.
How much protein is in a BUILT Puff and a Genesee bar?
The Coconut Puff page lists 17g protein, 140 calories, and 6g total sugars per bar, from whey protein isolate and collagen. Genesee Coffee Latte lists 21g protein, 290 calories, and 13g total sugars per 60g bar.
How do I confirm shipping and order terms?
Eligible US carts containing only 3-Bar Variety Packs receive free shipping when the first-order code is applied. For other orders, US orders over $65 ship free — under $65, shipping is $6.99–$9.99 by weight. Review the cart and checkout before paying because the final address, products, discounts, shipping, and current order terms control.
Sources
- Aspartame and Other Sweeteners in Food. US Food and Drug Administration. Checked 2026-09-28.
- 21 CFR 101.4: Food; designation of ingredients. eCFR (US Code of Federal Regulations). Checked 2026-09-28.
Take it further
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Try the bar we built to beat the shelf.
The current Nutrition Facts panel lists 21g total protein per bar. The ingredient label separately lists grass-fed bison tallow as a fat ingredient and no common seed oils. Start with one of each flavor for $19.99; it's $5 off your first order when you join the list — and the code ships your first order free. Then subscribe and save up to 20% once you find your favorite.