Behind the Bar
Short documentaries from the people who make Genesee
Follow ranchers, the co-packer team, and founder Will Carr through the real stories behind every bison protein bar — from Wyoming high plains to the 12-bar box.
AllRancher ProfileCo-Packer VisitFounder StoryRecipe DemoAthlete StoryScienceBehind the BrandCommunity
Behind-The-Bar Journal
Long-form origin stories, rancher profiles, and ingredient deep dives.
Read the Journal →Chef-Curated Recipes
High-protein bison bar recipes for post-workout recovery, meal prep, and race-day fueling.
Browse Recipes →Athlete Stories
Meet the CrossFit coaches, ultra runners, and endurance cyclists who train on Genesee bars.
Meet the Athletes →Race Sponsorships
Genesee sponsors trail runs, CrossFit throwdowns, and gravel races — discount codes in every packet box.
See Sponsored Races →