Built for athletes
Fuel for your sport
Real fuel, matched to the work. Pick your sport for how athletes use Genesee — 21g of grass-fed protein on bison tallow, zero seed oils, in three dessert-grade flavors.
FOR HOOPERS
A label you can check before game day.
A label-first basketball snack with 21g protein and grass-fed bison tallow, created by a former NJCAA player. Review allergens and caffeine before use.
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FOR GRAPPLERS
A readable label for long mat days.
A portable jiu-jitsu snack with 21g protein and grass-fed bison tallow. Review the current ingredients, allergens, and caffeine before training use.
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FOR DISTANCE RUNNERS
Past the gel wall.
21g protein, grass-fed bison tallow, and no seed oils. A portable snack for running days, not a replacement for practiced race fuel. Free US shipping over $65.
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FOR LIFTERS
A gym-bag snack with the full label visible.
A label-first lifting-day snack with 21g protein and grass-fed bison tallow. Review calories, allergens, caffeine, and ingredients against your plan.
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FOR FOOTBALL
What you actually want in their gym bag.
A packable football-day snack with 21g protein and a published ingredient and allergen label. Not certified for tested sport. Review caffeine before use.
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FOR ACTIVE DUTY + VETERANS
Built for the standard, not the spec sheet.
21g protein, no seed oils, and a published ingredient and allergen label. A portable packaged snack for training and long days. Free US shipping over $65.
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What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Try all three flavors for $14.99.
One of each — your first-order code ships it free. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.