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SubscribeFOR ACTIVE DUTY + VETERANS
PT tests, field time, and post-service training blocks all reward a snack that is easy to inspect and pack. Genesee provides 21g of protein on a base of grass-fed bison tallow, with no seed oils and a full ingredient and allergen label.
Service members and veterans often need food that fits a bag and holds shelf life through long days. Genesee's published label lists 21g protein and 290 calories per bar, with grass-fed bison tallow and no seed oils. It is a packaged snack, not an MRE replacement or a certified performance supplement.
We're not a MRE replacement and we don't pretend to be. We're the bar that goes in the gym bag for PT, in the assault pack as a real-food alternative to a 600-calorie chemistry experiment, and on the kitchen counter for the training routine many veterans rebuild in their first year out. Coffee Latte before a 0500 PT session, White Chocolate Toffee for the in-field calorie patch, Snickerdoodle as the post-lift refuel that actually tastes like food.
A 12-bar box subscription saves 20% and orders over $70 ship free. You can manage, pause, skip, or cancel from your account. Contact support before ordering to confirm that a specific military address is currently serviceable.
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coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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Reviews
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
It can be a convenient packaged snack during a training block. The current label lists 21g protein and grass-fed bison tallow. Use the meal timing, hydration, and recovery plan recommended for your individual training and service requirements.
No. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Service members and tested athletes should show the current wrapper to the appropriate program or medical staff before use.
Military-address service can vary by destination and carrier configuration. Contact Genesee support with the city and ZIP before ordering so the team can confirm current availability, cost, and timing; do not rely on this page as a delivery guarantee.
Yes. You can manage, pause, skip, or cancel from your account. Confirm the current subscription terms and make changes before the next processing date shown in your account.
It can be a convenient packaged snack if the current nutrition and allergen label fits your routine. It is not an individualized training or recovery product.
Welcome $5 off
21g protein, no seed oils, and a full ingredient label.
One of each — ships free. Free US shipping over $70. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
SNACK · NO COOK · 5 MIN · 6 SERVINGS
No-cook snack mix with chopped Coffee Latte Genesee bar, jerky, macadamias, and dried tart cherries. Five minutes, six portions.
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MEAL PREP · 10 MIN · NO BAKE
No-bake bites with chopped Genesee bar, almond butter, Medjool dates, cacao, and coconut. Ten minutes of prep; no protein powder.
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BREAKFAST · SAVORY · 25 MIN
Sweet potato, onion, and greens cooked in bison tallow with eggs, plus a Coffee Latte Genesee bar served on the side. Twenty-five minutes.
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