FOR ACTIVE DUTY + VETERANS
Built for the standard, not the spec sheet.
PT tests, field time, and post-service training blocks all reward a snack that is easy to inspect and pack. Genesee provides 21g of protein on a base of grass-fed bison tallow, with no seed oils and a full ingredient and allergen label.
Service members and veterans often need food that fits a bag and holds shelf life through long days. Genesee's published label lists 21g protein and 290 calories per bar, with grass-fed bison tallow and no seed oils. It is a packaged snack, not an MRE replacement or a certified performance supplement.
The bars are not an MRE replacement, certified performance supplement, or individualized training product. Coffee Latte contains coffee and caffeine without a published exact amount per bar, and every flavor contains milk and peanuts; check the current wrapper and applicable service guidance before use.
A 12-bar box subscription saves 20% and orders over $65 ship free. You can manage, pause, skip, or cancel from your account. Contact support before ordering to confirm that a specific military address is currently serviceable.
Built for the standard
BEST FOR THIS SPORT
coffee latte
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
white chocolate toffee
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
snickerdoodle
21g protein · No listed common seed oils · Grass-fed bison tallow
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What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Common questions from active duty + veterans
Is Genesee a good protein bar for PT-test prep?+
It can be a convenient packaged snack during a training block. The current label lists 21g protein and grass-fed bison tallow. Use the meal timing, hydration, and recovery plan recommended for your individual training and service requirements.
Is it certified for military or tested-sport use?+
No. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Service members and tested athletes should show the current wrapper to the appropriate program or medical staff before use.
Do you ship to APO / FPO addresses?+
Military-address service can vary by destination and carrier configuration. Contact Genesee support with the city and ZIP before ordering so the team can confirm current availability, cost, and timing; do not rely on this page as a delivery guarantee.
Can I pause my subscription during a deployment?+
Yes. You can manage, pause, skip, or cancel from your account. Confirm the current subscription terms and make changes before the next processing date shown in your account.
Will it work for post-service training?+
It can be a convenient packaged snack if the current nutrition and allergen label fits your routine. It is not an individualized training or recovery product.
Welcome $5 off
Drop your email — get $5 off your first order.
21g protein, no seed oils, and a full ingredient label.
Try all three flavors for $14.99.
One of each — your first-order code ships it free. Free US shipping over $65. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
Recipes that fuel military.
SNACK · NO COOK · 5 MIN · 6 SERVINGS
Trail mix with a protein-bar base.
No-cook snack mix with chopped Coffee Latte Genesee bar, jerky, macadamias, and dried tart cherries. Five minutes, six portions.
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MEAL PREP · 10 MIN · NO BAKE
Ancestral energy bites.
No-bake bites with chopped Genesee bar, almond butter, Medjool dates, cacao, and coconut. Ten minutes of prep; no protein powder.
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BREAKFAST · SAVORY · 25 MIN
Bison-tallow breakfast hash.
Sweet potato, onion, and greens cooked in bison tallow with eggs, plus a Coffee Latte Genesee bar served on the side. Twenty-five minutes.
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