FOR FOOTBALL · COACHES + PARENTS
What you actually want in their gym bag.
Parents, athletes, and staff can review the current label before ordering: 21g total protein, 290 calories, grass-fed bison tallow, and flavor-specific ingredient, allergen, and caffeine disclosures.
Two-a-days, weight rooms, and weekend games make source accuracy especially important. The finished panel lists 21g total protein, while the ingredients name whey protein isolate, collagen, peanut butter, and grass-fed bison tallow, with no listed common seed oils.
We built Genesee as a portable post-practice or bus-ride snack with a published label and no proprietary blend. It is not NSF Certified for Sport or Informed Sport, so recruited and rostered athletes should show the current label to team compliance staff. Coaches buying for the program can subscribe, ship to the field house, and skip in the off-season.
A 12-bar box subscription saves 20% and orders over $65 ship free. Skip during summer break, double during preseason, or change flavors any month — the dashboard handles it without a phone call.
Built for the two-a-day
BEST FOR THIS SPORT
coffee latte
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
white chocolate toffee
21g protein · No listed common seed oils · Grass-fed bison tallow
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ALSO POPULAR
snickerdoodle
21g protein · No listed common seed oils · Grass-fed bison tallow
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What people are saying
“The bars are OK, but not good enough to offset having 16 to 17 grams of carbs.”
Common questions from football
Is Genesee a good post-practice protein bar for football players?+
It can be a convenient post-practice snack. The finished panel lists 21g total protein, and the ingredient list names whey protein isolate, collagen, peanut butter, and grass-fed bison tallow. Pair it with regular meals and follow qualified guidance for individual needs.
Is Genesee certified for college sports?+
No. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Recruited, rostered, and otherwise tested athletes should show the current wrapper to team compliance staff before use.
Can a coach order in bulk for the team?+
Genesee has a wholesale inquiry path, but this page does not promise program pricing, field-house delivery, credit terms, or product eligibility. Contact the team with the quantity and destination for a current written quote before relying on bulk availability.
Is it appropriate for a high-school athlete?+
There is no blanket answer for every athlete. The bars contain peanuts and milk, White Chocolate Toffee also contains soy, and Coffee Latte contains caffeine from coffee. A parent should review the current nutrition and allergen label and follow the athlete's pediatrician, dietitian, coach, and program rules.
Will it help a lineman stay fueled during the season?+
It can be a portable snack alongside regular meals. The current label lists 290 calories and 21g protein per bar. A coach, sports dietitian, parent, or clinician should guide an individual athlete's total-food and practice-day plan.
Welcome $5 off
Drop your email — get $5 off your first order.
21g protein, no seed oils, and a full ingredient label.
Try all three flavors for $14.99.
One of each — your first-order code ships it free. Free US shipping over $65. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
Recipes that fuel football.
BREAKFAST · MAKE-AHEAD
Bison-bar overnight oats.
Make-ahead oats with milk, chia, a crumbled Snickerdoodle Genesee bar, cinnamon, and optional honey. Five minutes of evening prep.
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QUICK BOWL · 5 MIN
Bison-tallow smoothie bowl.
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
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SNACK · NO COOK · 5 MIN · 6 SERVINGS
Trail mix with a protein-bar base.
No-cook snack mix with chopped Coffee Latte Genesee bar, jerky, macadamias, and dried tart cherries. Five minutes, six portions.
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