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SubscribeFOR FOOTBALL · COACHES + PARENTS
Football season is a calorie problem and a label problem at the same time. Genesee gives coaches a post-practice option that ships in bulk, and parents a bar they can review before ordering — 21g of protein, grass-fed bison tallow, no seed oils, and a full ingredient and allergen list.
Two-a-days, weight rooms, and weekend games make the current label especially important for high-school and JUCO programs. Genesee publishes its ingredients and allergens: grass-fed bison tallow, 21g protein from whey protein isolate, collagen, and peanut butter, with no seed oils.
We built Genesee as a portable post-practice or bus-ride snack with a published label and no proprietary blend. It is not NSF Certified for Sport or Informed Sport, so recruited and rostered athletes should show the current label to team compliance staff. Coaches buying for the program can subscribe, ship to the field house, and skip in the off-season.
A 12-bar box subscription saves 20% and orders over $70 ship free. Skip during summer break, double during preseason, or change flavors any month — the dashboard handles it without a phone call.
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coffee latte · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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white chocolate toffee · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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snickerdoodle · 12-pack
21g protein · No seed oils · Grass-finished bison tallow
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Reviews
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
It can be a convenient post-practice snack. Each bar provides 21g of protein from whey protein isolate, collagen, and peanut butter, plus grass-fed bison tallow. Pair it with regular meals and follow the athlete's coach, dietitian, or medical guidance for individual recovery needs.
No. Genesee is not NSF Certified for Sport or Informed Sport and has not published finished-product banned-substance testing. Recruited, rostered, and otherwise tested athletes should show the current wrapper to team compliance staff before use.
Yes. Subscribe-and-save pricing (20% off 12-bar boxes) applies on every box, including bulk orders shipped to a field house or program address. Email us if you need 50+ boxes a month — we can set up a coach-program billing arrangement.
There is no blanket answer for every athlete. The bars contain peanuts and milk, White Chocolate Toffee also contains soy, and Coffee Latte contains caffeine from coffee. A parent should review the current nutrition and allergen label and follow the athlete's pediatrician, dietitian, coach, and program rules.
It can be a portable snack alongside regular meals. The current label lists 290 calories and 21g protein per bar. A coach, sports dietitian, parent, or clinician should guide an individual athlete's total-food and practice-day plan.
Welcome $5 off
21g protein, no seed oils, and a full ingredient label.
One of each — ships free. Free US shipping over $70. Found your favorite? Subscribe & save up to 20%, skip or cancel any month.
Eat the same fuel
BREAKFAST · MAKE-AHEAD
Make-ahead oats with milk, chia, a crumbled Snickerdoodle Genesee bar, cinnamon, and optional honey. Five minutes of evening prep.
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QUICK BOWL · 5 MIN
A 5-minute smoothie bowl with a Coffee Latte Genesee bar, frozen banana, almond butter, and optional toppings. No protein powder required.
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SNACK · NO COOK · 5 MIN · 6 SERVINGS
No-cook snack mix with chopped Coffee Latte Genesee bar, jerky, macadamias, and dried tart cherries. Five minutes, six portions.
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