FOR FOOTBALL · COACHES + PARENTS

What you actually want in their gym bag.

Football season is a calorie problem and a label problem at the same time. Genesee gives coaches a clean post-practice option that ships in bulk, and parents a bar they can read out loud — 21g of protein, grass-finished bison tallow, no seed oils, no banned substances. NCAA-eligible.

Two-a-days, weight rooms, weekend games — high-school and JUCO football piles calorie demand on kids who can barely buy enough groceries to keep up. Most of the bars in the locker room are sold by the same supplement companies parents quietly worry about: artificial sweeteners, soy isolate, banned-substance gray areas, and seed-oil filler. Genesee replaces that stack with grass-finished bison tallow, 21g of milk + egg-white protein per bar, and ingredients you can read out loud at the kitchen table.

We built Genesee around what an athletic family actually needs: post-practice recovery (eat one within 30 minutes of the last whistle), bus-ride fuel for away games, and the calorie support a growing lineman doesn't get from the cafeteria. NCAA-eligible — no banned substances, no questionable proprietary blends, no "ask your compliance officer" ingredients. Coaches buying for the program: subscribe-and-save 20% on every box, ship to the field house, skip in the off-season.

Subscription saves 20% and ships every box free. Skip during summer break, double during preseason, or change flavors any month — the dashboard handles it without a phone call.

I coach a JV program and my kids were eating whatever the gas station had after practice. Switched the team to Genesee for our post-practice routine — parents loved that they could actually read the label, kids stopped crashing in 6th period, and three of my linemen put on real weight by Week 3. NCAA-eligible was the deciding factor for me.

Coach R. · JV head coach, public HS(story shared with permission)

Common questions from for football

Is Genesee a good post-practice protein bar for football players?+

Yes — and it's specifically designed for the post-practice 30-minute window. 21g of complete milk + egg-white protein supports muscle repair after a hard session, ancestral fats from grass-finished bison tallow supply the dense calories a growing player burns on a two-a-day, and zero seed oils means no inflammation pile-on top of the practice load.

Is it NCAA-eligible? My son is being recruited.+

Yes. Genesee contains no banned substances and no proprietary blends. The full ingredient list is on every box and on every product page; nothing in it appears on the NCAA banned-substance list. As always: confirm with your compliance officer if you're at the recruiting / signing stage, but the formula is built for clean-label athlete eligibility.

Can a coach order in bulk for the team?+

Yes. Subscribe-and-save 20% applies on every box, including bulk orders shipped to a field house or program address. Email us if you need 50+ boxes a month — we can set up a coach-program billing arrangement.

Is it safe for high-school athletes?+

Yes. Genesee uses real-food ingredients you can read out loud — milk + egg-white protein, grass-finished bison tallow, real chocolate, minimal added sugar. No artificial sweeteners, no soy isolate, no banned substances. Many of our customers are parents of HS athletes specifically because the label passes their bar.

Will it help a lineman put on weight during the season?+

It can, in combination with regular meals. At 220 calories per bar with 21g of complete protein and dense ancestral fats, two or three bars a day on top of a normal eating routine adds significant clean calories. Most of our football customers double up during preseason and ease off during the off-season.

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