Genesee · Press
Press, media, and partnerships.
Genesee Nutrition makes 60g protein bars whose current labels list 21g protein and grass-fed bison tallow, with no listed canola, soybean, sunflower, or safflower oil. Below are current label facts, founder background, and the press contact.
Founder · Will Carr
From NJCAA basketball to a label-first protein bar.
Will Carr played NJCAA basketball, where portable food was part of the routine. He founded Genesee around a more specific product brief: publish the full per-flavor label, use grass-fed bison tallow as a visible fat ingredient, and give customers a 21g protein bar they can evaluate without vague performance promises. The current lineup includes Coffee Latte, White Chocolate Toffee, and Snickerdoodle.
Genesee sells direct to consumers through one-time and subscription options. Will is available for interviews about building a food brand, the NJCAA athlete experience, ingredient-label literacy, and why Genesee chose bison tallow. Product, sourcing, nutrition, and health statements should be checked against the current label and Genesee's published documentation before attribution.
Read the long version of the story →Brand facts
- Founder
- Will Carr
- Category
- Packaged protein bars
- Format
- 60 g bars · 12-packs and variety packs
- Flavors
- Coffee Latte · White Chocolate Toffee · Snickerdoodle
- Sales channel
- Direct to consumer · geneseenutrition.com
- Purchase options
- One-time and subscription
Product stats
- Protein per bar
- 21 g
- Calories per bar
- 290
- Tallow descriptor
- Grass-fed bison tallow
- Common seed oils
- None listed on current labels
- Allergens
- Milk + peanuts; WCT also contains soy
- Caffeine
- Coffee Latte contains coffee/caffeine
Press kit
Assets for coverage.
High-resolution logo pack, product photography, and a one-page brand-voice document are available for outlets covering Genesee. Email press@geneseenutrition.com with publication, deadline, and the assets you need — the team will confirm availability and delivery timing.
Logo pack
Wordmark + monogram, light/dark, SVG + PNG
Product photography
Hero, lifestyle, ingredient-flat, and bar-shot sets
Brand-voice doc
One-page summary: voice, tone, allowed claims, do-not-claim list
Coverage
Building the wall.
No coverage is listed here until Genesee can link and verify the published story. We'll add outlets as coverage runs. If you're a journalist, podcaster, or newsletter covering ancestral nutrition, athlete fueling, or the seed-oil replacement movement and want to talk to Will Carr, email press@geneseenutrition.com.
Want to taste it before the story lands?
Verified outlets can request a Genesee review kit. Email press@ with your outlet, angle, and mailing address.
Or order a box →